For a small business, a professionally looking website can do wonders. Apart from clearly showing the marketing efforts of the team behind the website, it also attracts an increased number of customers, thus creating brand awareness and higher profits. However, this method can also bring unpleasant effects that no business owner would enjoy. For instance, those brands that already have a solid client base can lose both customers and money if they take the website design process lightly. The main idea is that if you decide to create a website for your business, you do not get to choose the amount of effort you put into it. A compelling and original website represents the only goal you can set if you want to obtain the much-expected results. If you are content with a poor quality site, then you should not even bother because the public will be merciless when visiting the respective website. Unfortunately, not all business owners understand this and they continue making the same mistakes.
Not taking the time to understand your target market
If you believe that you can just start creating the website and add more details along the way, this is not the right attitude. Before even initiating the process, you have to do some research about your target audience. Nothing and nobody forces you to rush the process. Instead, you should carefully evaluate the needs of your customers by putting them at the forefront. For instance, if you are dealing with a younger audience, you have to understand that most teenagers use mobile devices everywhere they go meaning that your site must be compatible with smartphones and other devices. On the other hand, if you must focus on an older audience, you have to rethink the website design; a larger font size might captivate their attention faster. Apparently, business owners make mistake even before taking the first step towards creating the actual website design. For this reason, working with a website design Thailand agency might improve the situation.
Not thinking the website design process through
Moving on to the subject of interest, namely the website design, customers usually notice two extremities. First, the website design is too blinding and busy. Secondly, the website design is boring and visually unappealing. In the first case, if you resort to bright colors, capital letters everywhere and complex graphics, your customers will no longer be able to read the useful information on the website, which practically eliminates the entire purpose of the website. You want your current and prospective customers to learn more about your business and stay up to date with the latest changes and promotions. Mixing sizes, shapes and colors will ruin the potential of creating an interesting website. In the second case, people will not even take the time to explore the website or read the information provided because it does not captivate their interest. There are so many other websites excellently executed on the internet that yours would end up forgotten somewhere on the ever-changing platform. A professionally looking website is elegant and engaging.
When it comes to lawn care and landscaping businesses, there are some strong pros and cons you should consider before everything else. The first big advantage that you have from opening a business like this is that you can operate it from home, and you can organize your time as you wish. Given the fact that these businesses are locally established and the demand is also locally established, you won’t have to spend plenty of time commuting each day. However, before jumping to action, you must know that a business like this needs dedication and attention to grow and deliver you a steady, generous monthly income. Below we have some pieces of advice everybody interested should follow.
Invest in high-quality equipment
Obviously, you cannot start your lawn care and landscaping business without a Gressklippere. This should be the first asses in which to invest, because lawn mowing is the most basic service that you can provide. From spring, to October, you will have to make sure that you can provide this service without any issues, and if your lawn mower is old and functioning poorly, chances are, you’ll end up losing some clients due to your inability to provide the most basic services. If you plan to provide more complex services at a larger scale, a Redskaper will come in handy, especially if you offer your help to farmers from time to time. However, if you don’t want to have some dead months in which the income is stopping, you should consider investing in tools that will allow you to clear the snow and maintain your client’s gardens spotless even during the winter.
Make sure to set competitive prices
The prices per square meter that you set should be competitive, while the landscaping and lawn care business is also a competitive one. Make sure to analyse the competitors present in the local market and their pricing strategy and set yours lower, as this might bring you plenty of clients when starting. Client migration from a provider to another is common, especially when their motivation is money. Regardless, when setting the pricing, you should always have an approach that will allow you to recover your initial investment.
Hire a crew, if necessary
Never assume that you’ll be able to juggle with all the jobs that you receive. A crew will make you work more effectively. The costs are not expected to go through the roof, as you won’t have to hire experienced individuals, and you don’t even have to hire them full-time. Maybe your children could help you. This way they’ll become accustomed to money and the process of earning it.
These are some simple steps you should follow if you want to start your own successful business. Investing in the right equipment as well as hiring a crew seem to be the most important things that will help you boost your businesses’ profits, gain and maintain new clients.
Luckily, the advance of technology came with numerous other advantages, in various areas of our lives. And maybe some of the most thankful individuals for new technological means are business owners. Smart apps and marketing solutions help rather small and new business grow in a sustainable way on the local market, while making business management easier than in the previous decades. For instance, finding a smart and affordable marketing tool like this Yellow Pages Zimbabwe based platform brings the amazing advantage of connecting with potential customers in a simplified fashion. Regardless of your company’s dimensions, you could surely benefit from one of the strategies presented below.
1. Enrol your company on a business directory
We mentioned in the beginning the importance of enrolling your company on such directories. These online tools are highly useful when it comes to connecting potential buyers with various companies, because an increased number of individuals that search for the products and services needed in such places. Nevertheless, these directories are amazing when it comes to marketing your business, specifically because of the same reason. Also, you can always be sure that those landing on your company’s profile, are truly interested in your services. These directories, because of the increased number of companies listed, are divided into multiple categories. This makes the searching process easier and those who land on your company’s profile are very likely to be interested in such services. So pay great attention when you create the profile. Do it in an appealing fashion, so you attract more potential customers.
2. Invest in web design services
Web design services come in great help when it comes to increasing a company’s profit, because they make the entire experience of your consumer easier. For instance, a research has shown that visitors are very likely to leave your website within the first minutes, if the interface lacks usability and an intuitive character. Because you want to avoid such situations, you must invest in professional web design services. Always search for professional agencies, because such important tasks cannot be let on amateurs’ hands.
3. Create social media accounts
Social media may not be the most important aspect of a business, but studies have shown that a business which dedicates their attention to building high-quality social media accounts, are more likely to experience increased numbers of sales. The local business environment may be highly competitive, but you want to make sure that you differentiate your business from others by several aspects. For instance, many companies rely exclusively on written content for their official social media accounts. Change the game by adding presentation videos. There are more types of consumers on the market and by neglecting a part of them will decrease your popularity, thus profits.
These are three approached that will certainly increase your business’ potential in a highly competitive environment. However, you want to make sure that you collaborate with reliable partners, able to deliver measurable results.
Waste removal is of great importance, and becomes even more relevant when it comes to commercial waste disposal. If you are currently looking for the right company for a long term collaboration, you are probably having difficulties in selecting the right option, considering the wide variety of offers available on the market. In order to benefit from a proper removal process, and for everything to go by the book, you should always work with a firm that is government approved, such as the ones you will find at Southend Onsea. Why is this so relevant? The following aspects will help you reach a conclusion in this department:
If a company cannot offer you clear proof that their activities have been approved by the government, how can you be certain that they are a reliable option for you? Reliability is an important selection factor, when you are searching for a rubbish removal firm, especially when your requirements are quite extensive. To be certain of this aspect, and to benefit from the promptitude and professionalism you want, you should limit your choices to approved skip companies only, and the options are various enough to allow you to come across the right offer for you.
When you are resorting to a firm that has not been approved by the government yet, certain legal implications might arise. Because there is a wide list of waste types that should not be put in a skip, firms that do not have the necessary paperwork to offer services in this domain, might also not be properly documented in terms of hazardous waste. Therefore, the methods and removal waste could raise safety concerns. When you are hiring a company that has been on the market for a long term, and has the required license and necessary
GOV registration, legal problems will not be something you will need to worry about.
The best recycling policies
When disposing of waste, regardless of nature, recycling should be something you think about. If you are an environmentally friendly person, paying attention to this particular detail is a must. As long as a removal company has not been able to receive the permission of the government to legally function in this domain, it means they might also do not value recycling concerns. With a government approved skip firm, you can be 100 percent certain that recycling is being taken seriously, and any step required in this department will be followed. You can check the government’s legislation and regulations on waste removal when you are trying to find a company of this kind, just to make sure you are opting for the best offer.
In order for your waste disposal process to go smoothly, and to prevent dealing with any types of inconveniences in this department, collaborating only with a government approved skip company is the recommended thing to do. Regardless of the nature of your waste, or how extensive your rubbish removal needs might be, informing yourself about this particular detail before hiring a removal company or another is advised. The things mentioned above can come in handy, when you are in need of services of this kind.
While many individuals present plenty of ways of managing and administrating an estate, on a very basic level, the topic of CPAs role in the matter is yet under-discussed. And while many of us can acquire basic information on the topic, it’s considerably more efficient to hire a CPA and let them professionally manage these matters since they certainly have a wider knowledge base and incredible sets of skills. Many seem to outline the importance of hiring a lawyer for estate planning and administration matters, but they seem to neglect the importance of hiring an accountant. Below we have some important information on the topic.
In estate and trust administration, CPAs play a great role
While managing an estate or trust, you may come to a conclusion that the tax requirements in the field are far beyond what you can deal with. In this case, a CPA or certified public accountant will help you. Many consider the option of hiring an EA. But, unlike CPAs, these specialists can only manage taxation matters, while CPAs will successfully deal with all accounting areas, so this comes as a bonus. However, you must remember that both EAs and CPAs are qualified to deal with taxes when it comes to estates and trusts. The main reason for which this happens is that trusts and estates don’t fall under regular public taxation regulations. In trusts’ case, CPAs can act as protectors as well. Consider the services of a specialist from Stephens & Nashland CPAs, when in need.
What is a trust protector?
A trust protector is an assistant of corporate trustees and trust beneficiaries in the process of managing and preparing taxes. Its powers are contractual, as stipulated, and they are described in the trust document. This is a very common practice for offshore asset protection planning and it’s an added safety measure for trustees and trust beneficiaries equally.
What duties have CPAs as trust protectors?
A trust protector has plenty of duties, one of the most important is that they can replace or remove a trustee. They can also resolve disputes between trustees and trusts, and, if necessary, replace the administrative bodies of the trust. Moreover, they can redistribute trust provisions and statuses, based on unexpected events that may appear in the lives of beneficiaries or even unexpected law changes.
CPAs or EAs?
Given the expanded powers of a CPA, specialists advise investing in the services of this kind of specialist. EAs can only manage taxation matters, while a CPA will act as an adviser and protector of trustees, beneficiaries and trust as an entity. As you can easily imagine, hiring a trustee is a far more advantageous solution.
These are some important aspects one should take into account when it comes to trust planning and administration. When in doubt, always opt for the specialist with extended capabilities, as they can help you in unexpected ways. Hiring a CPA for trust protection and administration can prove itself a wise decision. In most cases, trust lawyers must complement the services of a CPA.
Right now, the United Kingdom is home to more 3M preferred tape converters than ever before. Which stands to reason, given the way in which businesses of all shapes and sizes are making the permanent switch to industrial adhesive products.
In so many business settings – manufacturing in particular – the right adhesive product for the right everyday process can transform the way business is done. From bringing expenses under control to accelerating output to making a real difference in terms of quality and consistency, it’s quite remarkable how big of a difference this relatively small change can make. Nevertheless, it’s all dependent on ensuring you take on the right adhesive product in the first place, working closely with the very best supplier available to you.
But with so many options to choose from, how can you ensure that your own custom adhesive supplier really is the best of the bunch? What kind of things should you be looking for, when looking to make such an important decision?
In short, there are essentially five easily identifiable signs that you’ve found yourself a keeper. So just as long as these following five boxes are appropriately ticked, chances are you’re working with one of the better custom adhesive suppliers out there:
1. They advise you every step of the way
First and foremost, you absolutely cannot put a price on the kind of invaluable advice and support an experienced adhesive designer and manufacturer can offer. From the moment you get in touch, it should be pretty clear that your satisfaction and the enhanced performance of your business are the biggest priorities for the manufacturer in question. By contrast, you should never be made to feel as if you are something of a burden, simply because you have plenty of questions to ask. Unless they are clearly willing to offer you the necessary support and advice every step of the way, you might want to think about taking your business elsewhere.
2. They present multiple solutions
Regardless of what it is you require industrial adhesives for, chances are there will be multiple viable options available to you. However, it’s highly unlikely that you will already be aware of these various options, prior to reaching out to the professionals. Contrary to popular belief, it isn’t the job of such third-party suppliers to simply provide you with what you ask for. Instead, they should play a pivotal role in helping you determine what it is you need in the first place, in accordance with your requirements. It’s only upon exploring multiple solutions that you can then decide which represents the best option for your business.
3. They’re happy to offer samples
Samples and prototypes should be offered as standard by any manufacturer with confidence in their abilities. After all, if they genuinely believe that what they are offering is of the highest possible quality, what’s to lose in providing samples? Particularly if you intend to place a larger order at some point, the importance of obtaining examples beforehand cannot be overstated. As such, you know you’re onto a winner if the supplier you choose practically insists on offering samples or prototypes as standard.
4. Their products are guaranteed
And it’s exactly the same case when it comes to guarantees and warranties in general. When the products being offered are of the highest possible quality and consistency, satisfaction guarantees can be offered in confidence. By contrast, if there are any potential quality issues or discrepancies as far as consistency is concerned, it’s understandable that a manufacturer may not wish to offer guarantees. Suffice to say, it doesn’t take a genius to figure out which of these bodes best for your business. If you don’t want to run the risk of needlessly wasting time and money, only ever work with those that are willing to offer comprehensive satisfaction guarantees.
5. The feedback speaks for itself
Last but not least, one of the easiest and most accurate ways of choosing a quality adhesive supplier is to see what other customers have had to say about their products and services. Assuming they’ve been in business for even a modest amount of time, there will no doubt be plenty of feedback and testimonials available online for your inspection. Take a look through the archives, build an impression of what’s being said about the manufacturer and make your decision accordingly.
Owning a business and struggling with each tax that has to be paid on time? This article is here to present you all the criteria you must meet in order to obtain a Research and Development tax credit. Even if you don’t know much about this topic, if you read the summary of info right here you will start understanding how important obtaining one of these credits actually is. R and D tax credits are supposed to encourage all the companies existent in each field of work to invest in their research/development sector. These kinds of credits were initially introduced in 2000 and since them big and small companies started investing in R&D. If you are interested in obtaining one, keep reading below the requirements you’ll have to meet:
First criterion to take into account is that your company should be a Limited one. Being an autonomous company means that you will gain the Limited suffix right after your business’ name. Your company should own all the existent profits, should be paying all the existent taxes and the rest of the money should be proportionally distributed to the existent shareholders and to the working capital. The main advantage of owning a Limited company is that you can increase your profitability much easier with the help of loans and credits. One drawback would be the fact that each share is sold privately. The raised capital is therefore somehow restricted.
All you have to do to register your company in UK is set up the details and register online. When owning a Limited status company you need to pay a small amount of money for registration and it takes as little as 24 hours to have your business registered. You can also opt for registration via any specialist agent or third-party software. Once your company is finally registered you will obtain a certificate to use later on.
UK corporation taxes
Everyone knows that in UK corporation taxes are not something to worry about. The taxes regime is one of the factors that influence the overall economy of a country. As mentioned before, you can deal with paying corporation taxes online, with three months before actually starting your business. Buying, selling and other activities are implied. Register with your UTR number and specify the date where you are going to start working.
The Generally Accepted Accounting Principles represent a condition to obtain a Research and Development tax credit. There are three main sets of rules that a company has to follow regarding GAAP accounts: the accounting guidelines, the rules issued by FASB/APB and the industry practices that are accepted in the respective country. Owning a GAAP account means that you are actually respecting all the rules and standards you need to respect, including the accounting methods used.
If you’re like other people, then you probably think that you have all the time in the world to make a good impression. The matter of fact is that it only takes a couple of seconds to wow people. It has been estimated that 7 seconds is enough to make a first impression. But why does it matter what other businesspeople think about you? Because if you’re not perceived as being a professional, they will want nothing to have to do with you. No matter how hard you try afterwards, you won’t be able to undo the damage. People won’t treat you as the competent person that you are. We know the secret to making a great impression, so keep on reading.
Get a Honda Civic
This is undoubtedly the last piece of advice that you were expecting. However, there is a strong connection between the car that you drive and your professional appearance. It can be said that your vehicle is part of your image. You can find an affordable Honda Civic for sale in Los Angeles. The question now is whether you really need one. Of course, you do. The right kind of vehicle says that you’re a powerful person, who isn’t willing to settle for less than the big prize. Honda Civic, in particular, is reliable and, most importantly, handsome. The engine is a peach, benefiting from 180 HP. As with regards to the infotainment system, it is out of this world.
Practice your handshake
As you have probably understood, you have only one chance to make a great first impression. You can arrive any car that you want, if you don’t know how to shake hands properly, it’s all for nothing. Besides the fact that you have to have confidence, you’ve got to be short and to the point. The handshake is very much similar to an acknowledgement, which is the reason why it must be brief. Not only do you have to extend your hand, but also, you have to make sure to maintain eye contact. The person should be able to tell what you’re planning to do.
Try to be interesting
You are eager to meet fellow businesspeople, but they may not be so eager to meet you. If you give the impression of being boring, you’ll not enjoy very much success. Can people really tell that you are at the event only because someone forced you to come? As a matter of fact, they can. If you’re there, at least make an effort. Don’t talk about the weather or trivial things. Speak business.
Direct mail marketing is one of the most powerful marketing tools there is, but it seems that not that many businesspeople resort to it. They prefer using technology. Well, this is a shame because people hardly ever read emails. In fact, they hate email marketing. Customers do not like having to check their email twice a day and being bombarded with information. What people do like is receiving letters. Promotional materials like letters allow you to engage with customers on a personal level, not to mention that they are cost-effective. The envelopes are just as important as the letters, so be careful. If you need to stock up on business envelopes, check here. Are you interested in launching a direct mail marketing campaign? If yes, follow our advice.
Use effective direct mail envelopes
If you want to have success with your direct mail marketing campaign, you need to pay attention to the envelopes that you are using. As you can imagine, just any flat paper containers will not do. You do not want people to throw them in the trash, do you? An effective direct mail envelope should be the first goal of your campaign. Send direct email pieces to your prospects, making sure to include statements that provoke curiosity like “Exclusive offer inside”. You can equally use call to action statements like ” Open now” or “See inside for details”. Simple things like these ones grab recipients’ attention and make them want to rip open the envelope.
Get to know your target audience
When it comes to direct mail marketing, you have to have a good understanding of your target audience. You have defined your target market but do you really know them? You know what age or gender your target audience is yet you have no information whatsoever about the lifestyle, income or shopping habits. You cannot prepare the marketing campaign and hope that it will meet with success. Make sure that it does by creating a targeted mailing list. If you are not addressing the right people, there will be no good outcome.
Put yourself in the customer’s place
The success of your direct mail marketing campaign depends on the way that you present your products or services. If you do not put your products or services in a good light, how do you expect people to come to you? To have an idea on how recipients will react to your direct mail marketing effects, put yourself in their place. Would you react positively to the promotional materials? If not, then your target audience will not respond positively either. Understand what is it that customers need and offer them the right products or services.
These tips guarantee the success of your direct mail marketing campaign. Your job does not end with the launch of the marketing campaign and this is something to keep in mind. The last thing you need to do is evaluate the success of the direct mail marketing campaign, for which task you will need to use additional offers. Or you can simply measure response rates.
When you have a dog you want to take him with your everywhere, but you may have no idea what to do to keep him safe. When you travel with your dog, it is not similar as when you have passengers, because your dog has different needs. It is important to know some things in order to make the experience more pleasurable for both of you, especially when he is a puppy, because this is the period when he gets accustomed with getting transported in a car. The majority of people have little idea on the regulations and rules on having dogs in their cars, but you should know that every state has specific laws and you should check the books to make sure that you are up to date. The new Toyota Prius is great, according to Edmunds to take your dog with you when travelling, so you should consider this model if you want to buy a car and you have a pet.
Buy a crash tested crate
To make sure that you keep your dog safe when travelling, you should transport him in a carte. But, it is important to choose the right size crate for your furry friend, and to check if it is safety-certified. It is preferable to buy a plastic and aluminum reinforced one, because they are durable materials. Also, the design is important, because it has to allow for good air circulation so your dog can breathe easily during the trip.
Give yourself a break
When you are travelling with a dog, you should see it similar as when you travel with children. Even if you can drive for hours, your dog has different needs, and you should not hurry to arrive to destination and forget about him. You should stop every two or three hours, and allow him to stretch their legs.
Turn off power windows
In case you have a car that features power windows, you should make sure to turn them off, because the dog can easily open them by accident. You may think that this is a harmless thing, because dogs like to keep their heads in the breeze, but sometimes if they are too excited, they can jump out of the moving car. In addition, the window can be closed on their neck and this will choke them, so you should make sure you avoid this type of situation.
Chalkboards represent an equally functional and entertaining method used by various people with different purposes. First, business owners can resort to chalkboard signs in order to promote their services and products, which will increase the number of their customers while boosting their sales. Secondly, you can spot them in restaurants or coffee shops when deciding what type of drink or food you wish to order because owners use them as menu replacements. In addition, design lovers can transform chalkboards into a piece of decoration for their office or home in order to add more appeal to a boring space. On the other hand, this item can also be used at various events like weddings providing a smart way for the bride and groom to welcome their guests. Due to the variety of models, chalkboard signs can be displayed indoors and outdoors, depending on your needs and preferences.
The most convenient way to promote your business
As we mentioned before, chalkboard signs represent the best advertising option thanks to their versatility. They can promote any type of business by offering you the opportunity to present your high quality products and services while attracting the attention of all the passers-by from the area. It gives you the possibility to write different messages and communicate directly with your possible customers while informing them about your best offers. This is definitely the most convenient and effective method of promoting your business and targeting a large number of people.
Various uses for home
Because chalkboard signs can easily become an interior decoration piece, various people use them for their home of office. In the first case, this item can change its purpose according to the space in which is placed. For instance, if you put it in the kitchen it can become a useful method for remembering different recipes, creating a grocery list or quickly marking important phone numbers. If you choose to use it as a piece of decoration, it will give you countless options meaning that you can write inspiring quotes or you can create beautiful art and display them in your living room in order to impress your guests and to add style to your interior design. In addition, it can represent a way of entertainment for your kids because it will allow them to express their personality by drawing or writing on the chalkboard.
Surprise your guests
Surprisingly, chalkboard signs can become the main attraction of any event, from parties to weddings because it allows you to welcome and entertain your guests, to express your gratitude or to express your thoughts. For instance, at the office party, chalkboard signs are great if you wish to amuse your colleagues and write certain jokes or funny quotes that will heat up the atmosphere. On the other hand, it can also represent a great way for a bride and groom to express their unique story and to share important moments of their life with the guests. Therefore, it will transform any event by adding personality and style.
When it comes to running a company, you need more than financing and capital. We live in the modern age and only technology will help you get far. You may be curious as to know what tools you need exactly for your business. What you need is the following things. They will help you increase productivity and sales.
The importance of having a Gressklippere cannot be stated enough. Lawn mowing is not only the most basic, but also the most frequently practiced operations. Due to the fact that it is such a common activity, people in the agricultural industry forget all about it. You should not make the same mistake. Go and get a powerful piece of equipment. First impression count and the last thing you want people to see is that the lawn is not properly taken care of. What you need to understand is that the front yard and the farm building is one cohesive unit. So, maintenance is very important.
Hiring a professional lawn care company is not necessary. You can have one of your employees see to this task. Lawn that is not mow encourages weeds to grow. Yes, you will need to invest in a lawn mower. What you need to be looking for is a lawn mower that it capable of offering performance, robustness, and ergonomics. Handling the machine is another story. You or the employees have to follow safety practices. If you do not, then you risk getting injured by the blade.
No matter what kind of agriculture business you are running, you will need utility machines at some point or the other. When it comes to Redskaper, it is impossible not to talk about tractors. Tractors are important, if not the most important, farm machineries. Why? Well, because they are useful for a number of operations, including land clearing, cultivating, livestock care, and landscaping. As you can see, tractors help with the farming process. You will not only need a tractor. No, you need to get your hands on accessories like extracters and tighteners. If you are going to spend money on a heavy-duty machine, you might as well get the accessories too.
You have purchased a lawn mower, so there is no need whatsoever to buy a grass edger too. Wrong. The reason why you still need a Kantklippere is simple: it can reach places a lawn mower cannot. Trimming and edging the turf the right way is essential, meaning that you have no choice but to go shopping. There are many types of lawn edgers. You can find gas, electric, and manual ones. The choice is up to you. Before you decide, read about the pros and cons.
The last thing you need to put on your shopping list is a gritting container. At least get one Sandstrøkontainer. Gritting containers prove useful when it comes to raising plants. Despite the fact that it si not the ideal medium, sand works great for plants like vegetables.What the gritting container does is help you sore the mixture. Basically, you can keep the sand all year long.
Nowadays, video production has become the hottest trend in advertising and there are some very good reasons why this has happened. First, it’s a lot easier to express ideas in videos rather than in simple and boring texts and images. Second, there are studies that show people tend to respond better to videos than to static images. Third, making a video presenting your business has never been easier, especially if you hire a corporate video production Sydney company. However, there are some simple, yet crucial mistakes that must be avoided in corporate video production in order to end up having the desired results and here are some of them.
Not establishing an objective
Yes, having a corporate video is a good marketing strategy in today’s world, but what exactly is your objective? Before engaging in a video production project, it is essential you have a clear idea on what you want to achieve and why. Beyond the “we need a video on our site’s homepage”, there must be a purpose and an objective. After all, everyone entering your website will see that video, so you need to know exactly what the message you want to send is.
Not establishing the target audience
Just as it is the case of your business, you don’t sell those services or products for yourself, but to satisfy the needs of your customers instead. The same goes for a corporate video. Don’t produce a video that you and your employees would like to watch, but something that is appealing to your existing customers and something that would help you attract new ones too. Establish your target audience first before engaging in a video production project.
Sending too many messages at once
You want to tell a lot using only a few words or images, this is for sure, but sending too many messages at a time can actually have a negative impact on your business. The only thing you will do is to get your customers confused. Corporate videos usually have one message only, so that it’s a lot easier for customers to decipher and understand it.
Not establishing a clear and creative approach
So you have your objective, your message and your target audience established. In most cases, people would jump straight into shooting the video, but this is another rookie mistake you must avoid when it comes to corporate videos. Everyone produces videos today, so what would be the difference between you and one of your competitors? It is essential you come with a unique and creative concept that will clearly get the attention of your customers and will make them resort to your products and services instead of another company’s.
Don’t forget about call-to-action!
Considering that video objective you initially established, you need to think of a strategy to achieve it. In order to reach the desired result, you have to make your audience to watch the video, which means that a call-to-action strategy must be included. Whether it is a voiceover where you ask customers to subscribe and like the video, a clickable link placed at the end of the video or anything else, just make sure you don’t forget about the CTA.
It is the height of the business season and you need to translate company register extracts as well as tax residence certificates. What you need right now is to find a professional certified translator that can provide you a quality official translation service. Yet, special attention needs to be paid to the fact that there are 2 forms of translation available: certified translation and notarised translation. Although there are similarities between them, they are not the same. The major difference is that the latter involves an extra step: signing the certification statement before a notary. When you are trying to get business documents translated, it is better to resort to notarised translation.
What is notarized translation, exactly?
Notarized translation is the legal equivalence between 2 legal documents written in different languages. The professional translator does the conversion of the documents that have to be presented to the authorities for legal purposes and books an appointment with a notary. What the notary does is authenticate the transcription, in other words confirm the work. Trade registries as well as governmental authorities require various legal formalities to be notarised translations.
Legal translators can provide notarised translations. However, there is no guarantee that the work will meet quality standards. There have been instances where official translators did not know basic English or made many mistakes. This does not mean that all certified translators are bad. The vast majority of them do a great job. You just have to void self-proclaimed translators. Go with recognised companies.
The notarised translation process
Translating for legal equivalence is a pretty straightforward process. The translation agency processes your request. When submitting the paperwork, you have to make sure that it contains details like document issuer, date of preparation, name of the place where the documents were written, and, most importantly, the signature of the translator. Next, a notary is called upon to authenticate the work of the translator. The seal of the notary is very important, providing proof of the precision of the translator.
Do you really need notarised translation?
You will need notarised translation for legal paperwork relating to your business. Any document that needs to be passed on to a legal body has to be notarised. Besides company register extracts and tax residence certificates, you can translate contracts, like purchase agreements or loan agreements. What you do not need notarised translation for is personal documents, like family letters. However, if you are not sure what needs to be done, ask the institution or the representative you are submitting the documents to.
The bottom line is that you can have one, but not both. This means that no matter what you are going with, you stick to it. To save time and headaches, use the services of a reputable translation company. Your request will be handled in a professional manner, so the recipient will be pleased with the authenticity of the work. If you think that you have not received an accurate rendering, do not hesitate to ask the company to redo the work.
Whether you are an individual or a business, taxes are a part of life. But, as much as everyone understood their importance, allocating a considerable percentage of your annual income to them can become an inconvenience, especially if you don’t make a lot of money. If the average homeowner can still live a comfortable lifestyle without feeling overburdened by taxes, small businesses have a much harder time coping with the responsibility of taxes, simply because they reach higher amounts. When you’re just setting sails and you don’t have a well-established customer base, taxes do make a difference, so one of the things you should consider are tax shelters. Not to be confused to tax evasion, tax shelters are legal methods that defer you or your business. These are several cases that qualify you for tax shelter:
If you own commercial property and you don’t necessarily want to sell it, but exchange it for something similar, 1031 is a great option. The process allows you to exchange one property with another or you can even exchange several smaller properties with a larger one. Apart from the obvious benefit that this form of like kind exchange real estate gives you more flexibility and allows you to easily find profitable solutions, it also works as a tax shelter. So, you will no longer have to pay capital gain taxes.
Municipal bonds are another way to pay less taxes. These are projects initiated by local authorities with a view to improving the infrastructure and repairing damage to public places. Any interest you earn after participating in a municipal bond will not be taxed, so all the more reason for you to try them. One of the main reasons why interest from municipal bonds is not taxable is because local governments want to encourage small businesses to become involved in public projects.
Investing in real estate
No matter the economic climate, real estate investments seem to work. As long as you understand your local real estate market and know how to choose a property wisely, you can expect great profit. If that alone does not motivate you, then you should know that real estate investors benefit from certain deductions when paying their taxes.
How to approach tax shelters
As beneficial as they might be, tax shelters are not an easy topic to discuss and almost always require the assistance of a professional accountant. One of the biggest problems with them is that they should not be abused, otherwise you risk having issues with the IRA. Even if you are an honest and transparent business owner, you should still get in touch with an accountant to make sure you benefit from every tax shelter you can. Unfortunately, many small businesses pay huge amounts of money on taxes, without knowing that they are eligible for deductions and even exemptions.