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Posted on Aug 29, 2017 in Business Tips

Launching a successful direct mail marketing campaign

Launching a successful direct mail marketing campaign

 

Direct mail marketing is one of the most powerful marketing tools there is, but it seems that not that many businesspeople resort to it. They prefer using technology. Well, this is a shame because people hardly ever read emails. In fact, they hate email marketing. Customers do not like having to check their email twice a day and being bombarded with information. What people do like is receiving letters. Promotional materials like letters allow you to engage with customers on a personal level, not to mention that they are cost-effective. The envelopes are just as important as the letters, so be careful. If you need to stock up on business envelopes, check here. Are you interested in launching a direct mail marketing campaign? If yes, follow our advice.

Use effective direct mail envelopes

If you want to have success with your direct mail marketing campaign, you need to pay attention to the envelopes that you are using. As you can imagine, just any flat paper containers will not do. You do not want people to throw them in the trash, do you? An effective direct mail envelope should be the first goal of your campaign. Send direct email pieces to your prospects, making sure to include statements that provoke curiosity like “Exclusive offer inside”. You can equally use call to action statements like ” Open now” or “See inside for details”. Simple things like these ones grab recipients’ attention and make them want to rip open the envelope.

Get to know your target audience

When it comes to direct mail marketing, you have to have a good understanding of your target audience. You have defined your target market but do you really know them? You know what age or gender your target audience is yet you have no information whatsoever about the lifestyle, income or shopping habits. You cannot prepare the marketing campaign and hope that it will meet with success. Make sure that it does by creating a targeted mailing list. If you are not addressing the right people, there will be no good outcome.

Put yourself in the customer’s place

The success of your direct mail marketing campaign depends on the way that you present your products or services. If you do not put your products or services in a good light, how do you expect people to come to you? To have an idea on how recipients will react to your direct mail marketing effects, put yourself in their place. Would you react positively to the promotional materials? If not, then your target audience will not respond positively either. Understand what is it that customers need and offer them the right products or services.

These tips guarantee the success of your direct mail marketing campaign. Your job does not end with the launch of the marketing campaign and this is something to keep in mind. The last thing you need to do is evaluate the success of the direct mail marketing campaign, for which task you will need to use additional offers. Or you can simply measure response rates.

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Posted on Aug 24, 2017 in Business Tips

Safe ways to transport your dog in your vehicle

Safe ways to transport your dog in your vehicle

 

When you have a dog you want to take him with your everywhere, but you may have no idea what to do to keep him safe. When you travel with your dog, it is not similar as when you have passengers, because your dog has different needs. It is important to know some things in order to make the experience more pleasurable for both of you, especially when he is a puppy, because this is the period when he gets accustomed with getting transported in a car. The majority of people have little idea on the regulations and rules on having dogs in their cars, but you should know that every state has specific laws and you should check the books to make sure that you are up to date. The new Toyota Prius is great, according to Edmunds to take your dog with you when travelling, so you should consider this model if you want to buy a car and you have a pet.

Buy a crash tested crate

To make sure that you keep your dog safe when travelling, you should transport him in a carte. But, it is important to choose the right size crate for your furry friend, and to check if it is safety-certified. It is preferable to buy a plastic and aluminum reinforced one, because they are durable materials. Also, the design is important, because it has to allow for good air circulation so your dog can breathe easily during the trip.

Give yourself a break

When you are travelling with a dog, you should see it similar as when you travel with children. Even if you can drive for hours, your dog has different needs, and you should not hurry to arrive to destination and forget about him. You should stop every two or three hours, and allow him to stretch their legs.

Turn off power windows

In case you have a car that features power windows, you should make sure to turn them off, because the dog can easily open them by accident. You may think that this is a harmless thing, because dogs like to keep their heads in the breeze, but sometimes if they are too excited, they can jump out of the moving car. In addition, the window can be closed on their neck and this will choke them, so you should make sure you avoid this type of situation.  

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Posted on Aug 17, 2017 in Business Tips

Uses and benefits of chalkboard signs

Uses and benefits of chalkboard signs

Chalkboards represent an equally functional and entertaining method used by various people with different purposes. First, business owners can resort to chalkboard signs in order to promote their services and products, which will increase the number of their customers while boosting their sales. Secondly, you can spot them in restaurants or coffee shops when deciding what type of drink or food you wish to order because owners use them as menu replacements. In addition, design lovers can transform chalkboards into a piece of decoration for their office or home in order to add more appeal to a boring space. On the other hand, this item can also be used at various events like weddings providing a smart way for the bride and groom to welcome their guests. Due to the variety of models, chalkboard signs can be displayed indoors and outdoors, depending on your needs and preferences.

The most convenient way to promote your business

As we mentioned before, chalkboard signs represent the best advertising option thanks to their versatility. They can promote any type of business by offering you the opportunity to present your high quality products and services while attracting the attention of all the passers-by from the area. It gives you the possibility to write different messages and communicate directly with your possible customers while informing them about your best offers.  This is definitely the most convenient and effective method of promoting your business and targeting a large number of people.

Various uses for home

Because chalkboard signs can easily become an interior decoration piece, various people use them for their home of office. In the first case, this item can change its purpose according to the space in which is placed. For instance, if you put it in the kitchen it can become a useful method for remembering different recipes, creating a grocery list or quickly marking important phone numbers. If you choose to use it as a piece of decoration, it will give you countless options meaning that you can write inspiring quotes or you can create beautiful art and display them in your living room in order to impress your guests and to add style to your interior design. In addition, it can represent a way of entertainment for your kids because it will allow them to express their personality by drawing or writing on the chalkboard.

Surprise your guests

Surprisingly, chalkboard signs can become the main attraction of any event, from parties to weddings because it allows you to welcome and entertain your guests, to express your gratitude or to express your thoughts. For instance, at the office party, chalkboard signs are great if you wish to amuse your colleagues and write certain jokes or funny quotes that will heat up the atmosphere. On the other hand, it can also represent a great way for a bride and groom to express their unique story and to share important moments of their life with the guests. Therefore, it will transform any event by adding personality and style.

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Posted on Jul 19, 2017 in Business Tips

Must-have tools for your agriculture business

Must-have tools for your agriculture business

When it comes to running a company, you need more than financing and capital. We live in the modern age and only technology will help you get far. You may be curious as to know what tools you need exactly for your business. What you need is the following things. They will help you increase productivity and sales.

 

Lawn mower

The importance of having a Gressklippere cannot be stated enough. Lawn mowing is not only the most basic, but also the most frequently practiced operations. Due to the fact that it is such a common activity, people in the agricultural industry forget all about it. You should not make the same mistake. Go and get a powerful piece of equipment. First impression count and the last thing you want people to see is that the lawn is not properly taken care of. What you need to understand is that the front yard and the farm building is one cohesive unit. So, maintenance is very important.

Hiring a professional lawn care company is not necessary. You can have one of your employees see to this task. Lawn that is not mow encourages weeds to grow. Yes, you will need to invest in a lawn mower. What you need to be looking for is a lawn mower that it capable of offering performance, robustness, and ergonomics. Handling the machine is another story. You or the employees have to follow safety practices. If you do not, then you risk getting injured by the blade.

Utility machines

No matter what kind of agriculture business you are running, you will need utility machines at some point or the other. When it comes to Redskaper, it is impossible not to talk about tractors. Tractors are important, if not the most important, farm machineries. Why? Well, because they are useful for a number of operations, including land clearing, cultivating, livestock care, and landscaping. As you can see, tractors help with the farming process. You will not only need a tractor. No, you need to get your hands on accessories like extracters and tighteners. If you are going to spend money on a heavy-duty machine, you might as well get the accessories too.

Grass edger

You have purchased a lawn mower, so there is no need whatsoever to buy a grass edger too. Wrong. The reason why you still need a Kantklippere is simple: it can reach places a lawn mower cannot. Trimming and edging the turf the right way is essential, meaning that you have no choice but to go shopping. There are many types of lawn edgers. You can find gas, electric, and manual ones. The choice is up to you. Before you decide, read about the pros and cons.

Gritting container

The last thing you need to put on your shopping list is a gritting container. At least get one Sandstrøkontainer. Gritting containers prove useful when it comes to raising plants. Despite the fact that it si not the ideal medium, sand works great for plants like vegetables.What the gritting container does is help you sore the mixture. Basically, you can keep the sand all year long.

 

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Posted on Jun 28, 2017 in Business Tips

Rookie mistakes to avoid in corporate video production

Rookie mistakes to avoid in corporate video production

Nowadays, video production has become the hottest trend in advertising and there are some very good reasons why this has happened. First, it’s a lot easier to express ideas in videos rather than in simple and boring texts and images. Second, there are studies that show people tend to respond better to videos than to static images. Third, making a video presenting your business has never been easier, especially if you hire a corporate video production Sydney company. However, there are some simple, yet crucial mistakes that must be avoided in corporate video production in order to end up having the desired results and here are some of them.

 

Not establishing an objective

Yes, having a corporate video is a good marketing strategy in today’s world, but what exactly is your objective? Before engaging in a video production project, it is essential you have a clear idea on what you want to achieve and why. Beyond the “we need a video on our site’s homepage”, there must be a purpose and an objective. After all, everyone entering your website will see that video, so you need to know exactly what the message you want to send is.

Not establishing the target audience

Just as it is the case of your business, you don’t sell those services or products for yourself, but to satisfy the needs of your customers instead. The same goes for a corporate video. Don’t produce a video that you and your employees would like to watch, but something that is appealing to your existing customers and something that would help you attract new ones too. Establish your target audience first before engaging in a video production project.

Sending too many messages at once

You want to tell a lot using only a few words or images, this is for sure, but sending too many messages at a time can actually have a negative impact on your business. The only thing you will do is to get your customers confused. Corporate videos usually have one message only, so that it’s a lot easier for customers to decipher and understand it.

Not establishing a clear and creative approach

So you have your objective, your message and your target audience established. In most cases, people would jump straight into shooting the video, but this is another rookie mistake you must avoid when it comes to corporate videos. Everyone produces videos today, so what would be the difference between you and one of your competitors? It is essential you come with a unique and creative concept that will clearly get the attention of your customers and will make them resort to your products and services instead of another company’s.

Don’t forget about call-to-action!

Considering that video objective you initially established, you need to think of a strategy to achieve it. In order to reach the desired result, you have to make your audience to watch the video, which means that a call-to-action strategy must be included. Whether it is a voiceover where you ask customers to subscribe and like the video, a clickable link placed at the end of the video or anything else, just make sure you don’t forget about the CTA.

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