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Posted on Jun 21, 2017 in Business Marketing

What are tax shelters and how do they work?

What are tax shelters and how do they work?

Whether you are an individual or a business, taxes are a part of life. But, as much as everyone understood their importance, allocating a considerable percentage of your annual income to them can become an inconvenience, especially if you don’t make a lot of money. If the average homeowner can still live a comfortable lifestyle without feeling overburdened by taxes, small businesses have a much harder time coping with the responsibility of taxes, simply because they reach higher amounts. When you’re just setting sails and you don’t have a well-established customer base, taxes do make a difference, so one of the things you should consider are tax shelters. Not to be confused to tax evasion, tax shelters are legal methods that defer you or your business. These are several cases that qualify you for tax shelter:

 

 

1031 exchange

If you own commercial property and you don’t necessarily want to sell it, but exchange it for something similar, 1031 is a great option. The process allows you to exchange one property with another or you can even exchange several smaller properties with a larger one. Apart from the obvious benefit that this form of like kind exchange real estate gives you more flexibility and allows you to easily find profitable solutions, it also works as a tax shelter. So, you will no longer have to pay capital gain taxes.

 

Municipal bonds

Municipal bonds are another way to pay less taxes. These are projects initiated by local authorities with a view to improving the infrastructure and repairing damage to public places. Any interest you earn after participating in a municipal bond will not be taxed, so all the more reason for you to try them. One of the main reasons why interest from municipal bonds is not taxable is because local governments want to encourage small businesses to become involved in public projects.

Investing in real estate

No matter the economic climate, real estate investments seem to work. As long as you understand your local real estate market and know how to choose a property wisely, you can expect great profit. If that alone does not motivate you, then you should know that real estate investors benefit from certain deductions when paying their taxes.

 

How to approach tax shelters

As beneficial as they might be, tax shelters are not an easy topic to discuss and almost always require the assistance of a professional accountant. One of the biggest problems with them is that they should not be abused, otherwise you risk having issues with the IRA. Even if you are an honest and transparent business owner, you should still get in touch with an accountant to make sure you benefit from every tax shelter you can. Unfortunately, many small businesses pay huge amounts of money on taxes, without knowing that they are eligible for deductions and even exemptions.

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Posted on Dec 8, 2016 in Business Marketing

How to have a successful freight forwarding company

How to have a successful freight forwarding company

If you want to start a very profitable business, you may consider investing in a freight forwarding company because you will certainly have many customers. You shouldn’t be very stressed because every beginning is difficult and every person has to face some complicated situations. You should always remember that customers are not your only charge, because partners are also significant. They can help you arrive faster in the top and they will always offer you great support when you need it. Make sure that you choose to collaborate with companies that have great experience because they should be your model. If you want to be part of a freight network, it is recommended to investigate a little more the market. When you feel that you found what you were looking for, make sure that you understood very well their requirements.

 

What you should do in order to be accepted

If you want to be a member of a huge freight network, you are supposed to be one of the best companies from your area because they only select those who are extremely well prepared in that domain. You don’t have to be expanded because they just want to integrate people who are skillful and determined to learn more. When it comes to international companies, they have more requirements and it is very normal because their reasonability is huge and they don’t want to risk because they will have problems. However, you don’t have to be afraid to try to apply for a certain position because it is possible that you are overestimating yourself. It is very important to check if your area is free because they only have exclusive members and if you are living in a popular place, it is possible that they already have someone there. You should know that it is required to pay some fees and they can vary from case to case. This is why it is good to read very carefully their conditions. After all, you are the only one who decides if it is profitable for you or not. Once you are accepted, you will have many benefits and you will never regret.

You have to go to annual meetings

Professional companies always want to do everything perfect and this is why they organize some annual meetings where they can communicate better with you and they can tell you what has changed in their policy. It is a great advantage to have the possibility to be present at these meetings because you can collaborate with many new people. They will share their experience with you and it can be a great advantage because you will learn new strategies. If you are lucky, you can build long-term partnerships that will help your business grow. Maybe you are now convinced that annual meetings can offer you many benefits. If you choose to join to an alliance like this, you will see that your profit will grow very fast and you would never want to be on your own again. You will find solutions for your problems faster because the network will offer you all the support that you need.

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Posted on Nov 1, 2016 in Business Marketing

How can a video production company help your business?

How can a video production company help your business?

If you have a business and your intention is to make it successful, you need to promote it, by using some modern marketing strategies. And one of the best suggestions that we can offer is appealing to a video production company which can help you in many ways. And if you ask how, here they are the most important advantages of using the services of such a company.

 

Benefits of asking for the services of a video production company

  • You can create videos which have the role to promote your company’s image. And it is simpler than you think. If you decide to hire such a company, they should come with some useful and creative ideas. Usually, these videos are highly appreciated by clients.
  • If you are looking for hiring new members for your team, you can create a video which has the role to show the candidates how it would be like to work in your company and which are the expectations when it comes to the job you offer.
  • When you celebrate something, like “ten years since your company exists on the market” or a great success that you have achieved, you can ask for the services of a video production company in order to help you create memories.
  • If you intend to lunch a new product, also a video is the perfect tool for promoting it. It is said that nothing can send a more powerful message than video content. And if you want to understand how things really work, try to think about video bloggers who prove to be extremely successful thanks to their activity.

What you should know when you want a video production company

 

  • Look only for companies that come with experience. Usually, the video production companies post their previous projects on their websites, in order to help people get some useful information about their activity.
  • Ask for an art director. Believe it or not editing programs has the role to adjust the quality of the video. For example, it happens sometimes for you to make the video when the light is not so good and you need edit it.
  • Hire only those companies which work only with professional equipment. Usually, this equipment is the one which makes the difference when it comes to the quality of the image.
  • If you want, to may ask the video production company to hire some actors for you in order to create a more professional video.

Some mistakes that you should avoid when it comes to video production

 

  • Do not start recording your video, without having a good plan. And even if you have a scenario, try to look natural, especially if you intend to create advertising for a new product.
  • Be careful when it comes to parties. If there are some employees who think that they do not look so great on the video, try not to post it without asking for their permission. Nobody likes to look bad in a video production.
  • Do not ignore the paying methods. Discuss them from the beginning in order to make sure that everything goes well.
  • Do not copy anything. Try to keep simple and original.
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Posted on Sep 14, 2016 in Business Marketing

Find the best industrial shelving provider for your business

Find the best industrial shelving provider for your business

The majority of businesses in modern times need a warehouse where to stock their products. And even if your company is not selling goods, you would need a warehouse to stock all the documents your company needs to archive. At a point, you would deal with the need of expanding the space, because there are too many items you have to stock, and the space you are using now seems not to be large enough. Also, you might have to deal with the situation of not being able to organise your goods, and waste a lot of time in trying to find a particular product. In this case, the best option you have is to invest in industrial shelving units, because they are an effective way of organising your goods and store more products than you can do in the present. The key is to find a reliable provider, because there are many companies on the market that offer this type of products, but not all of them are suitable for your needs.

 

Do a thorough market research

The first step you should do before investing a large sum of money is to analyse the market’s offers. There are many businesses, which need warehouse shelving, and this leads to the growth of numerous industrial shelving providers. Therefore, it is advisable to do a thorough search and make a list with the most well known names from the industry. Some of them might be from your area, but even if they are not, they are able to deliver your products in different parts of the country in no more than a couple of days, so you should include on your list even the providers from the other regions of the state.

What products do the companies offer?

Depending on the type of goods, you intend to store in your warehouse you need to install a certain type of industrial shelves, so you should collaborate with a company that is able to provide exactly the type you need. Also, in case you are storing different types of products in that space, it is advisable to hire a provider which offers a wide variety of shelves, because in the future your needs might be different from the present moment, and you have to be sure that the shelving company is able to provide you the items you need.

Does the provider offer assistance?

The majority of the companies from the market have a team of experts that offer support for the customers interested to purchase a shelving system. Some of them offer support through phone, so you would have to do the measurements and provide them complete information on the specific and look of your space. But there are providers which can send their specialists to the site, and they analyse the needs of your warehouse and offer you a plan on how they can improve the space in a couple of hours. It is important to work with a company that has a specialists team who are able to help you decide on the type of shelves you should buy, because you might not have the required knowledge to choose the right ones.

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Posted on Aug 24, 2016 in Business Marketing

How relevant are promotional campaigns?

How relevant are promotional campaigns?

In the era of online advertising and in-app ads the question if physically promotional campaigns is still relevant has appeared. The front lines in the marketing campaigns will remain in online, but sometimes it is better to create personalized experiences for each customer or potential customer. Channeling the right dosage of information and sympathy to an individual is more effective than a generalized message. To interact physically with the image of a company is more important than you might think. Certain fields require direct contact with the customers in order to achieve their marketing goals. The proof of the necessity of these kinds of services lies in the results generated by the Google Search engine by typing, for example, “promotional staffing agency London”. There are a large number of profile agencies.

 

When should you choose physical promotional campaigns?

Some variables determine the right context. For example, it is a good idea to host a physical marketing campaign when launching a new product or a new version of an old one. Furthermore, if the sales drop significantly, it probably is a good idea to invest in an advertising strategy of this type. Include free samples of the products in order to remind customers the qualities they have, in order to maximize the effect. Qualitative flyers represent important pieces in advertising, so is the staff involved in your campaign. Another good idea is to host this kind of events as a complementary part to your online advertising campaign.

Is it worth the money?

This is a legitimate question. After all, you have all the human resources in the company already. For many might seem pointless to hire third parties for hosting services. Your employees know the products better than anyone else does. They developed them. But are they a good sales person? Do they have skill, charisma and intuition? Emotional intelligence is the base of the marketing pyramid. Knowing what to say and when to say it. Having the ability to evaluate an individual in less than a few seconds and adapting to their personality, the ability to guess their needs are traits of a good sales person, and specialised staff can provide that in the most appropriate way for your business. Good communication skills and a convincing attitude are attributes only certain people have. So regardless of how competent your employees may be, they will not be able to perform in this posture as well as a professional will.

A few tips and tricks to have in mind when hiring a promotional agency

Experience in the field is what you are looking for. In order to make sure that your campaign will be a success, you want well-trained staff, carefully selected and periodically evaluated. Look for agencies that have relevant performance indicators, with a portfolio of brand ambassadors. Although it may sound superficial, you want to look for good-looking staff, in order to associate your image with a pleasant face, a face to remember, also with a solid set of soft skills.

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Posted on Jul 13, 2016 in Business Marketing

Direct mail advertising – a great marketing tool for small businesses

Direct mail advertising – a great marketing tool for small businesses

It can be quite challenging for owners of small businesses to build a strong marketing campaign without spending a great deal of money on it, whether they hire a promotional agency or do it on their own. However, it is important to know that there are certain companies that provide direct-mail advertising services, which have proven to be the perfect solution for small businesses in search for efficient and cost-effective advertising tools. Sending potential customers Orange County discounts via mail is only one great value advertising method to opt for.

What exactly is direct mail advertising?

Direct mail advertising implies sending promotions or offers by mail to both current and potential customers. They receive an order form, a brochure and a sales letter everything sealed in a prepaid envelope and most of the times the offer is custom-made according to what the customer ordered from the company in the past.

What are the benefits?

One of the reasons why so many small companies resort to the services of direct mail advertising companies is that it is a cost-effective marketing tool that helps small companies increase their popularity rate and the number of customers in short amount of time. The cost of designing eye-catching and colorful brochures and print them in thousands of copies is not too high compared to the cost of other marketing methods. If this method proves to be efficient, the company can decide to increase the number of mail-pieces. What is more, this method is quite flexible as well, since the company can add some First Class Pizza coupons or even some free samples of products attached to the mailing, which will help potential customers make a clearer idea upon the products and invite current customers to try the newly released products.

What to look for in a direct mail advertising company?

If you own a small business and need the services of a direct mail advertising company, you should keep in mind that rushing into the first one you find might not be quite a good idea. It is recommended to do some detailed research on the internet and make a list of all the advertising companies you find in order to be easier for you to compare them and resort to a specific one. Make sure the company you opt for is a professional and reliable one, with vast experience in the domain and that understands the importance of a well-established marketing campaign.

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