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Posted on Jun 18, 2015 in StartUp

Cancun holiday: a way to motivate the staff

Cancun holiday: a way to motivate the staff

Business keeps on changing and changing, without any first hand notice. Unfortunately, all individuals are tied to it. No matter how far away you might want to keep yourself from this world, you are simply unsuccessful, mostly because you depend on it. Everyone depends on how businesses in general develop. Perhaps this is the reason for which businessmen and investors are constantly interested in finding out exactly what else has changed. There is however one aspect that remains the same, no matter how many other changes and modifications might appear. To have a strong company, you need a strong, united staff. To achieve this goal, you might want to consider a way of motivating your team. Business owners think that a raise is the only method of fulfilling this goal, but as it turns out there are other ways, one of them being  Cancun holidays. Here are a few reasons for which tourism can be a rather strong motivation for your staff.

 

The big prize

Although it might sound a bit strange, a holiday can be a good way of keeping the staff motivated. Nonetheless, there are a few rules worth following, if you are going to apply this solution correctly. This has to be the big prize, the reason for which members part of your staff give their best at work. To raise the level of competition within the walls of your company, you need an amazing destination and an all-inclusive package. Make sure that everyone understands that the trip is financially supported by the company, as it should be. Once this message is clear, you can be sure that everyone will perceive it as the big prize and the battle will begin.

 

Spoil your staff

Sometimes a motivation should come in the shape of a holiday, a luxurious one for that matter. What you need to understand is that on the long term, a raise is much more appreciated by the staff. However, this should be used as an on-going motivation. The holiday, on the other hand, should be regard as a short-term reward. If you have a time-limited project, then a trip is the best type of motivation. An exotic trip might not be something that members of your team would consider spending money on, so they will certainly feel spoiled and most importantly appreciated.

 

What is important to know about this type of staff motivation is that the trip makes the team struggle, it makes it work harder becoming a personal goal, but at the same time, it increases their sense of loyalty towards the company. Imagine the feeling you get, knowing the company you are working for has made several financial efforts to send you on an all inclusive trip to Cancun, for instance. Motivating your staff is something you will have to constantly encourage. It is up to you to decide on the method, but what matters is to understand that in the world of business, nothing comes for free. If you want to obtain profit, you must invest in all areas, including the staff.

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Posted on Jul 24, 2014 in StartUp

How to start up an experiential marketing agency

How to start up an experiential marketing agency

Marketing is a field that is constantly growing, because no matter how economy changes, companies, businesses and brands need to make their products and services known to consumers in order to stay alive. Experiential marketing in particular is an area that constantly registers great success, as companies have acknowledged the fact that consumers need human interaction in order to respond positively to marketing. Anyway, setting up an experiential marketing agency can be a great business idea, as these agencies are seen as invaluable tools to brands and companies looking to promote their products and services and even if there are several on the market, yours may still have a chance due to the high market demand. However, before you jump to registering your start up company, there are several things you should know about this field and what you need to succeed as such an agency.

 

First of all, before opening your company, you need to have tangible services to offer to your potential clients, therefore you need workforce. An experiential marketing agency provides companies with promotional staff, product samplers or demonstrators, promotional models and more, so you need to have them already recruited before approaching clients. To that extent, you might want to practice your human resources skills or take on an associate who is a HR expert and can handle the selection and recruitment process, so that you would employ appropriate staff. Experiential marketing promoters have to be very cordial, friendly, energetic and bubbly, but also highly reliable and professional. As a start up company, you will probably lack the funds or resources to provide them with training, so you might want to hire ones that have these abilities and skills naturally. You don’t have to hire too many at the beginning, as you won’t be taking on big projects for a couple of years, so you will not need dozens of promoters, but you should hire both girls and boys, because many companies require a certain gender when hiring promoters, as they see fit to their products or services.

 

The next thing you need to consider is your target audience. As a new experiential marketing agency, you can’t expect to be landing campaigns for Coca Cola, Nike or any other such major brand. However, small or medium sized businesses, as well as local businesses also need to promote their products and also know the power of experiential marketing. They also can not afford the prices of large promotional staffing agencies, all of which make your start up the perfect choice. It is them that you need to appeal to, so be sure to design your own marketing strategy in accordance. Starting up such an agency is an investment, a significant one, that’s for sure, but, as mentioned in the beginning, this is a field in constant development, so you have high chances of turning your start up company into a national agency some day.

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Posted on Oct 23, 2013 in StartUp

Tips for shifting your business from start up to real growth

Tips for shifting your business from start up to real growth

There are many entrepreneurs who have great business ideas and who succeed in making the transition from concept to product or service, but keep their business in start up phase for too much time, because they don’t take the necessary actions to grow and develop their business. Making this transition has two major junctures: planning and doing. When you feel you are ready to end the start up phase and move on, strategic planning is very important, so that you can be ready to face all the endeavors that the process entails. Below, you can find some tips to moving forward business wise, so that years from now you can look back and remember the times when your business meant you.

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Posted on Oct 23, 2013 in StartUp

Location – the pillar of a start up business

Location – the pillar of a start up business

When deciding to start up their own business, many entrepreneurs are overwhelmed by the sheer volume of decisions they need to make, designing and developing the business plan, taking care of the registration and other such issues, that they overlook the importance of location. Whatever kind of business you are opening, if it includes a storefront, then location should be at the top of your to do list. The proper location can do wonders for your little start up, provided of course you are sitting on a winning product or service as well. However good or offering may be, it will bring you nothing if people don’t know about it and don’t come to your door to buy it. Getting your business online is also an important step for conquering the large market of consumers, but the brick and mortar retail world can offer you immense benefits. Irene Dickey from the University of Dayton’s School of Business says that in this world “the three most important decisions are location, location and location”.

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Posted on Oct 22, 2013 in StartUp

Things you don’t need when you start a business

Things you don’t need when you start a business

In today’s economic platform, many people are dissatisfied with the status of employees and seek for a more secure and profitable financial future through starting up their own business. When you decide to do that, there are incredibly numerous factors to consider and aspects to take into account and whether or not you seek professional advice and support, there is plenty of information about business start up strategies available on the web. While many specialists like to point out what it is that you need when you are starting your own business, here are a couple of things that can be put on hold when you are in start up mode, so that you can benefit from a strong and real growth and get out of that mode as soon as possible.

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Posted on Oct 16, 2013 in Featured, StartUp

Factors to Consider Before Starting a Business

Factors to Consider Before Starting a Business

It’s a well-known fact that many people find themselves often in a delicate situation at their current workplace. For any number of reasons, such as the inappropriate behavior of their boss who’s demanding more and more overtime without a decent remuneration or the day-to-day stress they have to endure, a lot of employees ponder constantly upon the possibility of making changes in their professional lives. Trapped in dead-end office jobs, many feel they haven’t accomplished and they won’t accomplish great things unless they bring about an important change.

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