Pages Menu
Categories Menu

Posted on Aug 30, 2016 in Small Business

Why food photography is so important for promoting your restaurant

Why food photography is so important for promoting your restaurant

Having a very strong marketing campaign is the key to a successful business and when it comes to restaurants, more than 70% of the campaign is held in the online. Food photography is highly important for advertising restaurants, which is why many restaurant owners invested a great deal of money in it in the past years. However, as easy as this might sound, it is recommended to hire a food photographer in order to benefit from the best results, so a quick research on the internet to look for a professional is mandatory and websites such as www.foodstudiohire.com/ might be a good starting point.

 

Make the service tangible through photos

In order to increase the number of customers coming at your restaurant, it is important to provide them a glimpse of the dishes you can offer them once they walk into the restaurant. You can make your service tangible through food photography. Your customers will know how the dish they want to order is supposed to look like once they see a picture of it in the menu, which believe it or not, increases the chances for them to actually order that dish.

Your brand has its own personality – promote it

Food photography is a great way to express your brand’s personality and a way of communicating with your customers. Whether your restaurant’s personality is playful, bespoke, minimalist or high-end, make sure you capture the essence and offer your customers an idea upon how the atmosphere is like within your restaurant. Ask your food photographer to take photos while cooking the dishes for instance to show customers the attention and care that goes into all dishes.

Pictures speak a thousand words

Even though this might sound like an old cliché, you have to agree that it is actually true, since pictures do speak a thousand words. People react better to seeing a photo of certain dishes a restaurant prepares rather than listening to their friends or acquaintances that have been to that specific restaurant describing the food they tasted there. Customers will be more interested in tasting a certain dish at your restaurant after seeing a picture of it rather than hearing about it from someone else.

Food photography – the best online advertising method

Food photography is a great method to promote restaurants on the internet, since numerous people nowadays have access to it and have accounts on popular social networks such as Facebook or Twitter. What is more, Instagram is a must-have in your marketing campaign.

Read More

Posted on May 23, 2016 in Small Business

How to run a successful horse stable

How to run a successful horse stable

Contrary to popular belief, running a horse stable is not as easy as it may seem at first glance. This is not only about feeling the animals and providing them with shelter, but rather about keeping them healthy and happy. Stable management is not something suitable to anyone, because it involves a lot of research, attention to detail, hard work and of course, financial investment. However, such a business can be actually successful if you keep in mind some relevant mile stones, such as:

 

Use proper farm equipment

In order to have an efficient stable for your horses, you have to use some specialised tools and pieces of equipment. Farming utilities are extremely important because they help you maintain a clean space for your animals to live in. Besides the basic products, probably the most relevant piece of equipment are the ones that enable you to protect the horses during the cold season. In case you need to move them from one place to another, you will have to buy or rent a special trailer for the road. Make sure these are properly maintained and provide the animals with all the comfort they need and no stress whatsoever. Remember that your horses’ safety is your priority and invest in whatever you need to keep them in great condition.

 

Purchase the best food supplies

Feeding horses the right food means keeping them safe, healthy and strong. For this reason, if you want to have both happy customers and animals, make sure you only buy horse supplies from authorized providers. Fortunately, nowadays there are plenty of options you can choose from, so if there is no reliable seller near you, you can always use the perks of technology and order from a dedicated online store. However, before ordering, you need to talk to a specialised nutritionist because they will offer you valuable advice about the most suitable type of food. They will explain you the importance of allowing the horses to pasture fresh grass, how to reach a balance between that they eat outdoors and the hay you feed them inside the stable and also how to protect them from overgrazing. Do not forget to discuss these details with an expert, because they influence the wellbeing of your animals.

 

Environmental control

The best space for your horses to live in is the one you keep under control. As same as humans, these animals also need certain conditions for a comfortable life, which is why you have to make sure you control each and every feature of the environment. This may involve temperature and humidity, but also other less common aspects, such as the presence of nuisance birds, chewing proofing the fences and eliminating plants that may become dangerous if eaten by horses. Another important thing you must do is clean the pasture where the animals eat – remove manure and dirt to prevent parasite contamination, avoid creating an insects’ habitat nearby and minimise the risk of contamination for water sources in the area.

Read More

Posted on May 11, 2016 in Small Business

Four facets to look for when opening an acting school

Four facets to look for when opening an acting school

In the past years, the number of people who wanted to follow a career in the acting industry has significantly increased. There are many people who admire all those successful Hollywood actors and dream of becoming just like their idols. The first step in becoming a successful actor is to enrol in a professional acting school. Some businesspersons saw the opportunity in this and decided to open an acting school, so in case you are thinking to do the same way, you should take into account the four main facets of being successful in this industry.

Consider your competitors

The first step you have to make even before opening an acting school is to take into consideration your competitors. You should take a look at the schools opened not only in your community, but also throughout the country. Students are willing to travel even overseas if there is a school somewhere in this world that they believe it perfectly matches their needs and interests. Make sure your ecole de theatre Paris is different towards the other competitors on the market.

Consider your budget

Just as in the case of any other start-up business, you have to take into account the available budget for opening an acting school. You have to plan in detail every cost you might encounter, also to think two steps forward, and to consider that unexpected expenses might occur. You should resort to the services of a financial expert in case you believe this goes beyond your duties, especially if you have no background knowledge related to start-up businesses.

Hire professional employees

Other thing businesspersons have to bear in mind when opening such a school is the importance of hiring qualified personnel. When attending an acting school, students expect to understand the basics of acting and to improve their skills by learning from professional and experienced actors. It is important to have experienced actors hired at your school at least for some of the subjects taught in the school, because students need a good mentor to learn from.

Promote your business

When time to open the doors of your acting school to the public comes, you have to already have made your school known at least within your community. The number of students choosing your school instead of others depends mostly on the way you promote your business. Focus more on online promotion, since this is the most effective method you can opt for. People spend a great deal of time every day browsing the Internet and various social networks, so why not turn this into your advantage. Create a website where you can present people useful information about your recently opened acting school, such as type of courses, price and even some of your teachers’ names. Do not forget about social networks if you want to be successful.

As you can see, these are the main four facets you, as a businessperson, have to bear in mind the moment you decide to open an acting school and to be successful in this field.

Read More

Posted on Apr 26, 2016 in Small Business

Beginner’s guide to local exhaust ventilation systems

Beginner’s guide to local exhaust ventilation systems

There are plenty of processes and activities in the industrial field that generate dust, fumes and other residues likely to affect the health of employees. Taking into consideration that they are quite dangerous, these need to be controlled properly to prevent people from breathing them in and develop health conditions such as respiratory dysfunctions (asthma or lung scarring) or even cancer. Harmful dusts cause a wide array of serious problems for those who breathe it, reason for which local business have come up with the solution of using local exhaust ventilation systems, also known as LEVs. The main purpose of these devices is dust extraction and fume control, aimed to provide industrial workers with a safe and secure working environment. There are multiple LEV products available on the dedicated market, which is why understanding who these work is quite important in order for buyers to make an informed decision. Read on to discover some basic details about these complex yet efficient systems.

LEV – common sources and processes

Local exhaust ventilation systems are similar, since they all work using the same principle. In the woodworking industry, for instance, raw material processing (cutting, shaping and sanding) results in an unbreathable atmosphere, so the intervention of a LEV is mandatory. The process is actually quite simple: hoods are used to enclose the machine or tool that produces dust, then the LEV airflow into these hoods absorbs the dust, carrying it away through a tube. Once this operation is done, the contaminated air resulting is transported through a special duct towards a filter or fan unit. There, the filter removes the dirt, dust and grind from the air, by the means of the movement generated by the fan inside the system. There are several activities that produce industrial residues, which is why the worker needs protection by the LEV hood to stay safe and productive.  The fume cloud is emitted and gets directed towards the enclosing hood, in order to prevent it from reaching the breathing area of the person performing the operation. The airflow, together with the hood, acts to protect the worker’s health.

The importance of choosing the right LEV system

No matter the space the LEV system needs to clean, getting local exhaust ventilation system testing and choosing the most suitable hood is crucial for the success of the operation. If the hood has the right design, in accordance to the process developed, then it will also be able to eliminate the right amount of dust and fume. Depending on the extent and complexity of the operations performed inside a building, the LEV can perform dust extraction through more than one machine. This type of systems come in various shapes and sizes, ranging from some that are large enough to stand in (used in the automotive industry, for example), to tiny ones that look like a pipe and are used remotely, for intricate activities.

 

Read More

Posted on Apr 14, 2016 in Small Business

Industrial storage solutions – a method to streamline your business

Industrial storage solutions – a method to streamline your business

If you are sunning a business that requires storage and warehousing, then you have to think smart. Make some planning, evaluate your space and talk to a specialist, because they can help you choose the best storage solution. You may be surprised to find out that there are plenty of alternatives you can choose from, which is why you have to make an informed decision. The good news is that a professional company specialised in industrial shelving units will know what to advise you, keeping in mind your needs, preferences and budget. Depending on the items you need to store, you can select a storage option that is both resistant and affordable. This way, you can streamline the activity of your business and also save some valuable resources. Believe it or not, an organised warehouse is exactly what you need if you want to make the best out of your activity.

 

What should you keep in mind when choosing?

The first thing you must think about is the space you have available. If you lack square footage, the best solution is to go for vertical storage. To this end, focus your attention towards traditional steel shelves: they are extremely efficient, spacious and resistant. Depending on the weight of the loads you are planning to store on these racks, you will also have to choose the material these are made of. From plastic to solid steel, the offer is quite varied too. Another relevant aspect you should think about is the machines you use for inbound and outbound activities, so that you can design the ideal aisle system.

 

Which is the industrial alternative for traditional racks?

Traditional racks are normally placed vertically, in order to help you maximise space. This is actually very efficient and most logistic experts will tell you to do this. However, if you want to get even more than you would if you used these, you could install mezzanine flooring. This means adding another storey to the current building, without affecting or modifying its structure. It is very simple and efficient, since you will basically double the storage space you have available.

 

What is the difference between industrial and residential storage?

It is well known that storage plays an important role in the organisation of any space. Whether you live in a small apartment or you own a large mansion, at some point you will have to use a certain space to ‘hide away’ several items. Unlike industrial shelving systems, the storage units you use at home have to be resistant, but they are generally designed for light weight loads. Basically, that is the greatest difference between the two. While one has to support domestic objects, the other needs to be resistant enough to store heavy duty loads. In the industrial sector, warehouses are often stuffed with pieces of equipment, large machine parts and so on. For this reason, racks and shelves need to be manufactured from solid materials, such as solid steel.

Read More

Posted on Apr 12, 2016 in Small Business

Things to keep in mind when searching for marketing companies

Things to keep in mind when searching for marketing companies

Owning a company comes with a series of great benefits, but at the same time with many responsibilities too. Managers have to make sure they have a strong marketing campaign to promote their business and make it know to the large public, especially if they own a small company. In a world where competition is harsh, regardless of the domain, managers have to look for the best marketing companies to help them with this matter. No matter how much you try, you simply cannot manage your business and organize a strong marketing campaign at the same time, so you need to seek for help at other companies that provide this type of services.

 

Big marketing companies are not always the best ones

This is the first thing you have to take into account when searching for a marketing company. Even though the marketing company that have caught your attention is one of the biggest on the marketplace, this does not mean that you will benefit from the highest quality services. Keep in mind that they have numerous clients at a time and they have to please them all, in one way or another. Choose a company that can focus on your business, understand the targeted group and design a strong marketing campaign for you.

Are they good at SEO?

When you look for ‘Internet marketing’ or ‘SEO’ online, you expect to see the best rated companies in this domain. However, some of these companies might only be highly rated and they might not offer good quality services. Make sure the agency you choose is actually good at SEO and they do not pretend to be good only to get more clients.

Try to look for an agency that is specialized in your domain

The online is full of numerous marketing companies that are specialized in certain domains, so why not try to look for an agency that operates in the same field as your company. It will be a lot easier to work with such an agency, because the agents will understand your business a lot better and will know exactly what things to emphasize in order to reach the targeted group. If you choose an agency that claims to be ‘good at everything’, this might not be as efficient as you expect. Agencies that say they can handle every domain lose a great deal of time in documenting about the industry in which some of their clients operate, which only leads to a waste of time not only for them, but also for their clients.

Document about the agency

After you have decided upon a marketing company, you should find out more about it. Do some research online, look at the testimonials and case studies of that agency to learn more about it. Ask for clients recommendation or read comments on various blogs to see whether the agency you are about to work with has received positive or negative feedback from previous clients. It is worth mentioning that nearly every Internet marketing company has case studies, but the secret is to look out for the relevant ones.

Read More