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Posted on Oct 23, 2013 in Business Marketing

Spying on your competition as a marketing tool

Spying on your competition as a marketing tool

Plenty of people think of spying as fast cars, dangerous situations, full spectrum of high tech gadgets and an attractive other half and while that may be true, at least in part, when it comes to the Secret Service, it has nothing to do with business marketing, where spying can also come in handy sometimes. However, this is a completely different sort of gathering information, not less important I may add, if your goal is the success of your business. There are many reasons for which you should undertake such an endeavor, starting with getting new ideas for customer engaging and retention and ending with improving your marketing strategies and beating your competition by relying on facts and not assumptions. By spying on your competition, you can also gather great insight about their search engine optimization strategy, which might help you improve online presence and Internet exposure. As a business owner or manager, you are probably already using several marketing tools to monitor your business’ performance, but also using competitive intelligence can propel you forward.

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Posted on Oct 23, 2013 in Business Tips

Tips to naming your business right

Tips to naming your business right

The success of any small business lies greatly on the name you choose for it. Choosing the right name can help you greatly when it comes to marketing and exposure, helping the audience not only engage with your product or service, but also gather a long lasting impression of it. In an ideal scenario, the name of a business would convey the value of the offering, as well as its uniqueness and expertise. There are many business and marketing specialists that have studied the impact of the business’ name on its success, as well as the targeted consumer market and have reached the conclusion that the best names are the abstract one, which allow potential customers or clients to create their own image, thus enhancing its sustainability. At the opposite end, others believe that a more appropriate name would be the informative kind that enables people to immediately recognize what your business is all about. Another discussion was set around the types of words used to create the name, as some specialists believe that made up words are significantly more memorable, while others insist that, since they are not part of the regular vocabulary, they are forgettable.

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Posted on Oct 23, 2013 in StartUp

Location – the pillar of a start up business

Location – the pillar of a start up business

When deciding to start up their own business, many entrepreneurs are overwhelmed by the sheer volume of decisions they need to make, designing and developing the business plan, taking care of the registration and other such issues, that they overlook the importance of location. Whatever kind of business you are opening, if it includes a storefront, then location should be at the top of your to do list. The proper location can do wonders for your little start up, provided of course you are sitting on a winning product or service as well. However good or offering may be, it will bring you nothing if people don’t know about it and don’t come to your door to buy it. Getting your business online is also an important step for conquering the large market of consumers, but the brick and mortar retail world can offer you immense benefits. Irene Dickey from the University of Dayton’s School of Business says that in this world “the three most important decisions are location, location and location”.

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Posted on Oct 23, 2013 in Small Business

Small business success may depend on Google

Small business success may depend on Google

Growing your business can be a very difficult task, especially if you are in start up mode for too long. Whether your offerings are products or services, being part of the New Media and Internet platform is a must if you want to cement your growth and access the largest market of consumers or clients, that is the Internet users. For instance, the fast approaching holiday season can represent a unique and large outlet for small businesses to set the basis of a quarterly growth, but many of them do not know how to properly take advantage of this opportunity and have non working websites. Studies have shown that Internet users are usually looking for local services and goods, Andrea Faville from Google stating that 97% of searches can be placed into this category. The bad news is that approximately 50% of small business underestimate the power of a well built website and don’t even have a working one, being completely blind to the fact that their success can hugely depend on Google, in the sense that a well indexed and optimized website will get them customers.

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Posted on Oct 22, 2013 in Small Business

Great entrepreneurs are born or taught?

Great entrepreneurs are born or taught?

There is a constant question that never leaves people’s minds, and especially the ones of those working in the business field, and this concerns whether the really successful firm owners are simply born this way or develop along the path by having the best possible education and access to information.

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