Ways in which social media has changed public relations

It is common knowledge that social media has changed not only the public relations discipline, but also the face of the marketing, but few people understand the extent of this change. If you have been in the PR field for a long time, you will probably remember that strategies used to be more straightforward and difficult to implement, while nowadays, strategies need to be adjusted on the go depending on trends, but are easier to implement and reach its targeted audience. Considering the fact that people have changed the way in which they consume content and interact, public relations companies Melbourne had to adjust their methods to fit the current trends. A successful PR campaign depends on a series of factors, but the most important thing is to ensure that your message reaches your potential customers and that it will enact a positive reaction from their part.

Social media – an inextricable aspect of public relations

The moment social media has started to become part of people’s life is the moment it became an inextricable aspect of public relations and marketing. The power of social media is hard to ignore, not to mention that both disciplines go hand in hand. You can ensure full and smooth integration of social media with PR, so all public relations companies took advantage of this opportunity to provide services of higher quality and better results. Nowadays, you cannot stay ahead of your competition, if you do not keep up to date on social media technologies. The efficiency of digital strategies to communicate with your customers is difficult to ignore.

Public relations today – a two-way conversation

In the past, whenever you had a complaint to make, you would contact customer support. Nowadays, a tweet or a Facebook comment is the preferred method of complaining about a company. Whether you post on the social media page of the company or on your wall tagging the company, the PR team should immediately take action and try to solve your problem as soon as possible or remediate the situation one way or another. If a PR team is not working behind the scenes on social media platforms, companies will suffer from tremendous losses, because no one would trust a company that does not respond to customer complaints. Having someone provide a professional and appropriate response to complaints on social media is mandatory for the reputation of a company.

Turn scrap metal into real money

Many people don’t realize that every single time they dump old metal items they are actually throwing away good money. The truth is that every metal product is valuable, meaning that you are able to recycle it in exchange for cash. The value of ferrous scrap has risen over the years thanks to the interest manifested by developing nations, like China, in this good. Not only will metal recycling earn you hard cash, but you will also contribute to saving the environment. If you are truly interested in making money, then you should be aware the following facts.

What will you need?

Even if you don’t need a lot to get started, you have to get prepared. You should equip yourself with a magnet, which will be your handy tool. In addition to this, you will need something to store the scraps in. You can use anything from a cardboard box to a barrel or a truck. Nonetheless, you can’t collect scrap without having some basic knowledge about the types of metal. This is necessary to make the distinction between ferrous and nonferrous metals. The first type can contain iron or stainless steel, while the second type contains aluminum, copper, nickel, etc.        

Start digging

Obviously the first step in selling scrap is to actually find metal items. You can begin with the things lying around in the house that you no longer have a use for. For example, Christmas lights or old car parts are worth saving since they can bring you important sums of money. Additionally, you can salvage other items such as steel doors. Scrap is all over the place and if you search hard enough, you will surely find something. When the garage search is without results, then you can go door to door and take old appliances off the hands of your neighbours.

Sort your findings

Organising your findings is equally important because you will receive that much money if your load is clearly separated. Taking into consideration that you don’t want all your scrap mixed together when you take it to a recycling company. Therefore, you should not have brass and aluminum put together in one place. Besides this, clean the scrap. You have to make sure there are no extra attachments and that the weight is 100% metal. Sometimes there can be traces of paint or other non-ferrous attachments to the item, making it less profitable.

Where to sell the metal

You have two possibilities when it comes to selling your items. While you can go to the nearest scrap yard and get paid immediately, you should better sell your scrap to a recycling company. Some companies will offer you competitive prices and they make efforts to build a lasting relationship with you. The reason why these companies are interested in what you’re selling is that they sell the ferrous material you provide them to industries that need it. Thanks to recycling companies, you will not even be required to take care of the transport since they ensure it for you.

3 things to consider before buying industrial pallet racking

Palletised stock may not be hard to manage and store, but it certainly requires customised solutions if you want to increase warehouse or stockroom efficiency, decrease time frames and reduce picking errors. To that extent, if you’re planning to invest in industrial pallet racking systems, then you need to carefully consider your options and factor in different criteria to make sure you choose the best suitable system. There are 3 main things you need to consider before making this type of investment, which can be quite significant, and these factors are available space, product or load type and supplier. Each can have a great impact on your chances of investing in the best suitable and most effective racking system for your particular business needs.

Space considerations

Obviously, your warehouse or stockroom has a certain available floor space and you need industrial pallet racking that fits within that space. However, this isn’t to mean that space can’t be manipulated to your benefit or, better yet, racking can be so adjusted. There are many solutions that can be implemented in warehouses or stockrooms with limited floor space, most of which rely on using the vertical space, such as two tier shelving or mezzanine floors. Other solutions include customised layouts and configurations that will maximise your available floor area and reduce to a minimum wasted space.

Product considerations

The industrial pallet racking system you choose should perfectly fit not only the space you’ve got available but also the products and loads you need to store and handle. Palletised goods may fit within certain standardised measurements, but the way you handle and operate the pallets, as well as the way in which goods are needed, influence the choice of racking. For instance, goods with expiration dates need to be operated on a first in first out basis, which means you need pallet flow racking or any other system that supports this type of operation, while others may need to be handled on a last in first out basis, requiring of course a different type of racking. In addition, as said, the way you handle pallets also needs to be taken into account, because certain types of pallet trucks need narrow aisle racking while others require larger aisles.

Supplier considerations

Obviously, finding the right type of industrial pallet racking to suit your space and your products depends greatly on the supplier you choose. It’s very important to select a company with a great range of products, experienced engineers and designers and even an installation service, especially if you’re looking at a large project, such as fitting an entire warehouse. Take your time to browse through the companies available on the market and compare their offers carefully. The better you choose your supplier, the more help you’ll have with the other two factors mentioned above. This is because a good supplier with a great range of products and experienced designers can create a bespoke solution for your warehouse, taking into account space and load criteria.

Photography: the road from passion to business

These days, people have come up with a different success story, as far as their professional activity is concerned. Indeed, you no longer hear of incredible innovations that have taken shape. Today, surprising entrepreneurs are the ones that manage to take a passion and change into a real steady business. One of the best examples in this regard certainly is photography. If you want to see just how simple passion and business mix with each other, then click here. This passion can be easily turned into a successful business simply by following a few steps. Surely, you will notice that all great photographers share these steps, having a relatively similar evolution.

Great passion for photography in general

Everything starts with passion. If you are going to set the foundations for a successful business, one you see yourself practicing for a long time, then you need passion. Photography has to be first a passion, making you want to gain more skills, to invest more time in creating an actual style. All great photographers started out taking pictures of nature, of friends at parties or social events, standing out of through their passion for this practice. Passion is about speculating great moments and wasting no time in photographing them.

Investing in training and equipment

Being passionate about your work is simple to notice, as you will want to learn more about this domain, about the techniques used in getting greats photos. You would be surprised of how many techniques there are. Also, equipment matters. Any passionate photographer that wants more from his work will definitely consider investing in his or her camera. Surely, you are accustomed with the image of the professional photographer that carries all sorts of bags with him whenever showing up for event.

Making profit from your passion

This is moment in which an artist becomes an entrepreneur. There are two types of situations in which photographers may fall. Some might be concerned only with making profit that they lose their vision, sacrificing their passion in the process. These photographers might compromise their work, focusing only on a single field like weddings or fashion. On the other hand there are those that love their work, love taking pictures and surprising the complexity of the world, choosing to offer all sorts of services. These are the photographers that maintain their artistic perception on things while doing a corporate campaign. Their work will be considered special and one of a kind, winning a great number of clients. This is in fact, the success story you are looking for, the one worth following.

Healthy business practices – to shred, or not to shred

Paper shredding is a requirement imposed by law in many countries, if you operate in certain industries such as the medical industry or inside a government agency. Such measures are taken to ensure the security of important and potentially sensitive information about clients and enterprises in general. Sensitive data is available in any company and document shredding services should be used to dispose of papers containing private information to ensure they will remain private. Nowadays, leaving a paper trail that can prove how you stored and destroyed important documents is essential. It serves as a guarantee that your clients will not be able to accuse your company of mishandling their personal information without any reason. More and more people find their identities stolen nowadays and the possibility of being falsely accused of mishandling or selling sensitive data is increasing every day. Although personal data is more likely to get stolen in digital form, once proven that you did not take measures to secure company papers, your business will suffer greatly.

Why is document shredding important?

Paper shredding is important because it can prevent identity theft and it represents a safe method to dispose of confidential information. It is important to keep private documents away from third parties that may have unethical intentions and can use the information they steal for other fraudulent activities. There is nothing graver than confidential information put into the wrong hands, so taking every action against that scenario is essential. It is never right to assume that throwing documents away is enough to stop identity theft. It might seem illogical for people to search through the trash fishing for private documents, but the number of reported cases contradicts this false impression of security.

Should you use paper shredding services?

When it comes to document shredding, using a specialized company is the best solution, because the service provider can guarantee the complete destruction of documents. The moment you hire paper shredding services, the responsibility falls in the hands of these experts. Besides the peace of mind this type of services provide, you will also be able to ensure your clients that no document will be left behind, because the document shredding process is very strict. Companies that offer shredding solutions will place a locked box inside the company where every document and paper containing sensitive information will be thrown and their staff will come and pick up that box regularly. The shredding process will only take place at that company’s premises. With security measures so strict, it is almost impossible for people with malicious intentions to get their hands on private data.

Other data destruction services worth using

Destruction of media and hard drive is also a highly relevant business practice today. Unlike paper shredding, which guarantees no one can ever read the information contained inside the document, information on hard drives can be deciphered even after being deleted. With the right type of program, you can recuperate documents from a hard drive years after they have been deleted, so using hard disk destruction services is essential nowadays.

Boost your sales by hiring events staff

One of the most efficient ways of improving your sales is organizing an event to market your new products or services. However, organizing a promotional event is not an easy task. In fact, the success of an event largely depends on the events staff and their ability to interact and engage the audience. This is why you should only hire events staff after carefully checking their qualifications, talent and experience. Considering the fact that the events staff represents the image of your brand as well as the key to build and establish relationships with potential buyers, you should pay great attention to the selection process. If you overlook the importance of professional staffing, you will harm the event and fail to achieve the desired results.

Why should you use professional events staff

Events have a clear purpose: improve the image of your brand and promote your latest products and services. Any mistake will therefore become a reason for your clients to lose their trust in your brand. Organizing an event is challenging, not to mention that the most important part engaging your audience and establishing a relationship with all potential clients. This means that the staff responsible with presenting the event should not give the audience any excuse to find a fault in your organizational skills. If you use your most reliable employees, as it so often happens, you will not only ask too much from people that specialize in another domain, but you will also let their inexperience damage the image of your company. Even though the team developing the product you wish to promote knows more about the product than anyone else in the world, the purpose of the event is to sell it, so a highly charismatic and experienced person should be responsible with the promotion instead. Professional events staff will know exactly how to engage your audience and lead the direction of the event where you want.

Common mistakes to avoid when hiring events staff

The most common mistake people make when hiring an events staff is not factoring in their brands’ image. This means that they fail to choose the face of the event depending on the brand image and their target audience. If you are aiming to create a responsible image and target an older generation, you should use events staff of an appropriate age, not to mention that their dress code should also reflect the image you wish to promote for your brand. You can let the events staff dress in clown outfits, if you need to promote kids’ products, but they will should be required to wear something elegant and office-like, if the public you are targeting is businesspersons and so on. Another common mistake is the unwillingness to invest money in hiring events staff. An event can be a complete success even when organized in the middle of the street, if the staff has the ability to engage the audience fully, so investing money from the start is definitely a great idea.