Pages Menu
Categories Menu

Posted on Apr 24, 2015 in Business Tips

Tips to growing a small video production company

Live webcasting and video production are two areas that have been gaining more and more ground lately, as they respond to a great market demand. As a result, many start ups and small businesses have directed their attention towards this industry, hoping to make a name for themselves and reap the benefits of such a high profile market. If you did the same, then you probably know that, just like in any other business field, you need to start small. However, this doesn’t mean you need to stay small forever and if you want to grow your business, then here are some great tips to achieving success. First of all, differentiate yourself! If you’re running let’s say a San Francisco video production company, you can expect a lot of competition there, as the area abounds in companies operating in the field, but that is no discouragement, as the demand is equally high. You just need to differentiate yourself from the pack. You might not be able to compete with the well-established ones in terms of experience or portfolio, but you can position yourself as the cheapest or the one that offers bespoke services.


Secondly, make sure you invest in equipment. Even if you are just starting up or you run the smallest business in the field, video production and webcasting is not the industry where you want to skimp when it comes to technology. You know how the saying goes, you need to spend money to make money, so spend money on equipment. Your target audience wants to convey a message, to reach their customers and clients through videos and live webcasting, but they want to do so in a professional manner, through advanced 4K and HD videos, so you need to offer them that. It does not matter whether you’re running a San Francisco video production company or one in Tulsa, Oklahoma, this is the one area where you have to invest heavy money. Fortunately, the video production and webcasting equipment market is also a highly competitive one and there are so many suppliers available that you can actually get great deals if you take the time to conduct a thorough research.


Last, but not least, be small business friendly. You are a small business yourself and your need and desire to grow is understandable, but this doesn’t mean you have to reach for the white whale and the white whale alone. Don’t turn away projects just because they are too small and you think they won’t put you on the map where you’d like to be. Every client and every project you get is a step forward and it can result in great experience and even greater feedback and recommendation. You never know where lightening might strike, so be open to all opportunities. Other than that, you just need to add hard work, passion and perseverance and sooner than you think your small San Francisco video production company will be the talk of the town.