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Posted on Nov 28, 2019 in Business Tips

Marketing ideas to give your new business a competitive edge

You’ve managed to start a business from scratch. Well, some congratulations are in order. Not everyone is cut out for entrepreneurship. Now, you must do your best to grow the company. It won’t be easy, but if anyone can do it, that person is you. Chances are that you’re on a shoestring budget. Don’t worry because there are many things you can do to get your name out there. Keep on reading for some of the best marketing tips.

Use social media to your advantage

Social media can be defined as a game-changer. It has produced a massive shift in the way that businesses communicate and added a new dimension to customer service. Starte ans wasn’t a breeze for you. On the contrary, you didn’t know where to start and you barely found the necessary money to get the company off the ground. Maybe so, but all that is in the past. Now you have to focus on the present and the future. The better you get at social, the more engagement you’ll get. You can promote products and services, but make sure you don’t exaggerate. Listen to what people have to say. Answer questions and be prepared for the influx of love.

Give new life to old data

Content writers don’t reinvent the wheel every time they craft pieces for publishing online. They simply get old data and give it a new life. Imagine the following scenario: you’ve across a great piece of content that was published last year. The blog post talks about etablere aksjeselskap, a topic with which you’re familiar. To repurpose the piece of content, you have to build an infographic or rewrite it, bringing your own contribution. After all, you’re an entrepreneur, so you know what you’re talking about. This is just an example. There are numerous studies and statics online, which more than often don’t get the attention they deserve. Change the angle and make it look fresh.

Ask for referrals

Referral marketing is an old-fashioned way of targeting loyal customers. It’s popular because it works. Through word of mouth, you generate brand awareness, not to mention immediate sales. But how do you get people to recommend your newly established family business? Well, you offer them incentives. Ask for referrals at the right time? It can’t come out of the blue. Etablere as wasn’t the hard part. What is hard is to convince people to trust you. There are so many options right now and it’s impossible for them to choose. Given this situation, do your best to prove potential customers that your products and services are top-notch and that you won’t disappoint them. Think about partnering up with various vendors and suppliers. They’ll put in a good word for you and, as a thank you, you’ll send clients their way. It’s a win-win situation.

To sum up, there are ways to get your small, local business noticed. Focus on creating value, especially now that you’ve just started out, and everything will be perfectly fine.