Launching a successful direct mail marketing campaign
Direct mail marketing is one of the most powerful marketing tools there is, but it seems that not that many businesspeople resort to it. They prefer using technology. Well, this is a shame because people hardly ever read emails. In fact, they hate email marketing. Customers do not like having to check their email twice a day and being bombarded with information. What people do like is receiving letters. Promotional materials like letters allow you to engage with customers on a personal level, not to mention that they are cost-effective. The envelopes are just as important as the letters, so be careful. If you need to stock up on business envelopes, check here. Are you interested in launching a direct mail marketing campaign? If yes, follow our advice.
Use effective direct mail envelopes
If you want to have success with your direct mail marketing campaign, you need to pay attention to the envelopes that you are using. As you can imagine, just any flat paper containers will not do. You do not want people to throw them in the trash, do you? An effective direct mail envelope should be the first goal of your campaign. Send direct email pieces to your prospects, making sure to include statements that provoke curiosity like “Exclusive offer inside”. You can equally use call to action statements like ” Open now” or “See inside for details”. Simple things like these ones grab recipients’ attention and make them want to rip open the envelope.
Get to know your target audience
When it comes to direct mail marketing, you have to have a good understanding of your target audience. You have defined your target market but do you really know them? You know what age or gender your target audience is yet you have no information whatsoever about the lifestyle, income or shopping habits. You cannot prepare the marketing campaign and hope that it will meet with success. Make sure that it does by creating a targeted mailing list. If you are not addressing the right people, there will be no good outcome.
Put yourself in the customer’s place
The success of your direct mail marketing campaign depends on the way that you present your products or services. If you do not put your products or services in a good light, how do you expect people to come to you? To have an idea on how recipients will react to your direct mail marketing effects, put yourself in their place. Would you react positively to the promotional materials? If not, then your target audience will not respond positively either. Understand what is it that customers need and offer them the right products or services.
These tips guarantee the success of your direct mail marketing campaign. Your job does not end with the launch of the marketing campaign and this is something to keep in mind. The last thing you need to do is evaluate the success of the direct mail marketing campaign, for which task you will need to use additional offers. Or you can simply measure response rates.