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Posted on Oct 23, 2013 in Small Business

How to make content writing into a small business

We live in a world where if you want a successful and profitable business, you need to take it online. To that extent, the web is filled with websites of small businesses and large companies as well, presenting their products or services to the larger public and trying to attract new customers or clients and increase their sales. The success of that endeavor depends on many factors, one of them being search engine optimization, which helps websites rank higher in search engines’ results and get greater exposure on the web. Content writing is an important part of any search engine optimization campaign and it can also help your business outside the SEO field, by providing visitors of your website with relevant and engaging content, raising their interest in whatever it is that you have to offer. Consequently, if you have writing skills and talent, you can very easily turn content writing into a very profitable small business.


First and foremost, if you decide to go down that road and start up your own copywriting business, you have to learn everything there is to know about content writing, which in many cases is very different from creative writing and has more specific goals and focus. And since you’re there, you should also learn about search engine optimization and how the work of a copywriter fits in the entire scenery, so that you can be sure to offer a relevant and useful service. Once you’ve gathered all the information you need and you are confident you know exactly what you are doing, the next step would be choosing a platform for your services. Considering that you are just at the beginning of the content writing road, setting up a your own website where to present and offer your services may not be such a smart move, as the public doesn’t know you yet and you have nothing to show for. You could try offering your services, as well as writing samples, on specialized platforms, such as at first, in order to get your feet wet and have some experience to back up your offerings. All small business ideas start in a similar manner, you have to get your name out there and create a reputation; because unlike big companies, which can afford advertising, brand creation and working on a large scale, a small business has to take small, secure steps. Whether your small business ideas refer to setting up a catering business or content writing, you have to start building slowly and make a good foundation for your future career.


However, you should know it’s not all about content; you must also provide a good interface on your website, something that is both appealing and easy to use. Thus, your visitors won’t stay on your site just for the content, but because it offers easy access to it as well. If you want to find a good company that deals with web design Los Angeles Ca. is a hub for this industry, and you can surely find someone to offer you not only a good deal, but quality services as well.

When you have completed enough projects to have a solid sample work that you can showcase, creating a website to promote your services will be the next step forward. However, in order for your one man business to grow, you need to gain experience in various areas of the content writing field, from web pages and blog posts to press releases, social media content and more, not to mention the fact that you have to learn to provide relevant content for a very wide range of domains, from technical and IT fields to more easily accessible ones like fashion, traveling or health. If everything goes right and you receive good ratings for your work, you will soon be able to obtain many writing projects and you may even have to hire an additional writer or two, setting the basis of your small content writing business.