How relevant are promotional campaigns?

In the era of online advertising and in-app ads the question if physically promotional campaigns is still relevant has appeared. The front lines in the marketing campaigns will remain in online, but sometimes it is better to create personalized experiences for each customer or potential customer. Channeling the right dosage of information and sympathy to an individual is more effective than a generalized message. To interact physically with the image of a company is more important than you might think. Certain fields require direct contact with the customers in order to achieve their marketing goals. The proof of the necessity of these kinds of services lies in the results generated by the Google Search engine by typing, for example, “promotional staffing agency London”. There are a large number of profile agencies.

 

When should you choose physical promotional campaigns?

Some variables determine the right context. For example, it is a good idea to host a physical marketing campaign when launching a new product or a new version of an old one. Furthermore, if the sales drop significantly, it probably is a good idea to invest in an advertising strategy of this type. Include free samples of the products in order to remind customers the qualities they have, in order to maximize the effect. Qualitative flyers represent important pieces in advertising, so is the staff involved in your campaign. Another good idea is to host this kind of events as a complementary part to your online advertising campaign.

Is it worth the money?

This is a legitimate question. After all, you have all the human resources in the company already. For many might seem pointless to hire third parties for hosting services. Your employees know the products better than anyone else does. They developed them. But are they a good sales person? Do they have skill, charisma and intuition? Emotional intelligence is the base of the marketing pyramid. Knowing what to say and when to say it. Having the ability to evaluate an individual in less than a few seconds and adapting to their personality, the ability to guess their needs are traits of a good sales person, and specialised staff can provide that in the most appropriate way for your business. Good communication skills and a convincing attitude are attributes only certain people have. So regardless of how competent your employees may be, they will not be able to perform in this posture as well as a professional will.

A few tips and tricks to have in mind when hiring a promotional agency

Experience in the field is what you are looking for. In order to make sure that your campaign will be a success, you want well-trained staff, carefully selected and periodically evaluated. Look for agencies that have relevant performance indicators, with a portfolio of brand ambassadors. Although it may sound superficial, you want to look for good-looking staff, in order to associate your image with a pleasant face, a face to remember, also with a solid set of soft skills.