Small business success may depend on Google
Growing your business can be a very difficult task, especially if you are in start up mode for too long. Whether your offerings are products or services, being part of the New Media and Internet platform is a must if you want to cement your growth and access the largest market of consumers or clients, that is the Internet users. For instance, the fast approaching holiday season can represent a unique and large outlet for small businesses to set the basis of a quarterly growth, but many of them do not know how to properly take advantage of this opportunity and have non working websites. Studies have shown that Internet users are usually looking for local services and goods, Andrea Faville from Google stating that 97% of searches can be placed into this category. The bad news is that approximately 50% of small business underestimate the power of a well built website and don’t even have a working one, being completely blind to the fact that their success can hugely depend on Google, in the sense that a well indexed and optimized website will get them customers.
