Rookie mistakes to avoid in corporate video production
Nowadays, video production has become the hottest trend in advertising and there are some very good reasons why this has happened. First, it’s a lot easier to express ideas in videos rather than in simple and boring texts and images. Second, there are studies that show people tend to respond better to videos than to static images. Third, making a video presenting your business has never been easier, especially if you hire a corporate video production Sydney company. However, there are some simple, yet crucial mistakes that must be avoided in corporate video production in order to end up having the desired results and here are some of them.
Not establishing an objective
Yes, having a corporate video is a good marketing strategy in today’s world, but what exactly is your objective? Before engaging in a video production project, it is essential you have a clear idea on what you want to achieve and why. Beyond the “we need a video on our site’s homepage”, there must be a purpose and an objective. After all, everyone entering your website will see that video, so you need to know exactly what the message you want to send is.
Not establishing the target audience
Just as it is the case of your business, you don’t sell those services or products for yourself, but to satisfy the needs of your customers instead. The same goes for a corporate video. Don’t produce a video that you and your employees would like to watch, but something that is appealing to your existing customers and something that would help you attract new ones too. Establish your target audience first before engaging in a video production project.
Sending too many messages at once
You want to tell a lot using only a few words or images, this is for sure, but sending too many messages at a time can actually have a negative impact on your business. The only thing you will do is to get your customers confused. Corporate videos usually have one message only, so that it’s a lot easier for customers to decipher and understand it.
Not establishing a clear and creative approach
So you have your objective, your message and your target audience established. In most cases, people would jump straight into shooting the video, but this is another rookie mistake you must avoid when it comes to corporate videos. Everyone produces videos today, so what would be the difference between you and one of your competitors? It is essential you come with a unique and creative concept that will clearly get the attention of your customers and will make them resort to your products and services instead of another company’s.
Don’t forget about call-to-action!
Considering that video objective you initially established, you need to think of a strategy to achieve it. In order to reach the desired result, you have to make your audience to watch the video, which means that a call-to-action strategy must be included. Whether it is a voiceover where you ask customers to subscribe and like the video, a clickable link placed at the end of the video or anything else, just make sure you don’t forget about the CTA.