Digital transformation – bringing your business into the new decade
In the past three decades, we have experienced a monumental amount of technological advancements. Almost every aspect of our lives has been influenced in one way or another by technology, and businesses should be the first to notice this.
In the competitive field that is the business world, if you don’t embrace change, you will find it harder and harder to keep up with your competitors. This is why digital transformation is paramount for the growth of your business. Don’t know where to start? Make sure you cover the following areas of your business first.
Start by automatizing your business processes as much as you can, to simplify the work of your employees. By doing so, you will help them get rid of the tedious tasks that consume valuable resources, allowing them to focus on more important aspects of their job.
You can try services such as Business Central, provided by Microsoft, which provides solutions for financial management, project management and analysis, inventory optimization and customer service. What’s more, with such solutions, you give your employees the option to work from anywhere, at any time, s long as they have an internet connection, giving them the opportunity to work remotely from time to time.
Focus on your customers
Better customer experience is a focal point of digital transformation. I know you are aware of how important understanding who your buyers are, but given the fact that customers nowadays are more dynamic than they ever were, you need to pay extra attention to their needs.
People use the internet to discover and purchase products every day, so making sure you provide them with the best possible experience on your website and all digital channels is the least you can do. Make sure your products are easily accessible online, and that they can find almost every piece of information they need on your website.
Experiment with sales
Traditional sales methods are no longer as successful as they were 20 years ago, so if you want to stay relevant, you need to learn to be where your customers are – in the online. But selling on only one channel is not effective either.
This means that, if you have a brick and mortar store, you should consider opening an eCommerce website. Or if you already have a website, why not enter a marketplace as well? This will increase your chance of getting discovered by potential customers, and your sales will grow. Again, you can use business central Norge to analyze and improve sales processes.
Reexamine your growth opportunities
Digital transformasjon is about discovering new ways to make your business grow, but it also involves upgrading or completely removing business processes that slow down your growth.
Conduct a thorough analysis of your entire company and determine which are the things that deserve to be kept, what you need to update, and what needs to go entirely. Consider this a refresh, and eliminate everything that keeps your company from achieving its full potential.